Sep 18, 2010

Manswini is Dabur Gulabari Miss Fresh Face of Hyderabad 2010

Press release

New Delhi
Saturday, September 18, 2010
  • Winner bags 1-year modeling contract with Dabur Gulabari, cash prize
  • Contest receives over 6,600 entries from across Hyderabad
Hyderabad, September 18th, 2010: Glamour, glitz & girls with a dash of Dabur Gulabari! Yes, the moment finally arrived with Dabur India Ltd. hosting the Grand Finale of second edition of its biggest beauty initiative in Hyderabad -- Dabur Gulabari Miss Fresh Face of Hyderabad 2010. After three grueling rounds at the grand finale, Manaswini Ramapriya from Hyderabad walked away with a cash prize of Rs 50,000 and a one-year modeling contract with Dabur Gulabari.
Gazal Somaiah was adjudged the First Runner-Up and got a cash prize of Rs 30,000, while Swetha Jadhav was the Second Runner-Up and took home a cash award of Rs 20,000. The contest had received an overwhelming response with over 6,600 entries from across Hyderabad. After several rounds of screening and the audition held at Hyderabad on 11th of September, 20 finalists were chosen to be groomed over the week by experts to make them ready for the grand finale held today.
The Grand Finale of Dabur Gulabari Miss Fresh Face Of Hyderabad 2010 was judged by an independent jury, which included Miss India 2008 finalist Sweety Chaturvedi and Mr. Gazi Rohull, winner of Oxybleach Pure Model India’s International Face 2010. The finale also got some extra splash of glamour with the gracious presence of popular Cinestars Aksha Pardasany & Madhurima Banerjee and acclaimed model turned actress Shreya Dhanwanthary. This pageant has been organized to discover the fresh new face from the state, a face that embodies the core values of Dabur Gulabari - soft, fresh skin that glows like a Rose.
“We are immensely touched with the overwhelming response received during Gulabari Ms. Fresh Face of Hyderabad 2010. After one-month long auditions, we have selected 20 very promising, confident, bright and very talented girls who personify the values of Dabur Gulabari. Dabur Gulabari has always been associated with beauty and is the only personal care brand in India offering the goodness of rose for soft and fresh skin. With the success of this pageant held for the second consecutive year in Hyderabad, we have taken Dabur Gulabari’s association with beauty a step further,” said Mr. Prashant Agarwal, Brand Head-Gulabari, Dabur India Ltd.
This glittering evening of the Grand Finale saw the 20 charismatic young girls dazzling the ramp showcasing a variety of dresses, followed by a Question-Answer session to impress the judges. Each of the contestants vied with each other for the coveted crown. The event reached its crescendo with the announcement of the winner. “This initiative was also a unique way of spreading awareness among the beauty conscious women Hyderabad especially the young college-going girls. Hence, we had also organized in-depth grooming session for the finalists to educate them on various aspects of beauty and skin care, communications skills, ramp walking & personal grooming,” Mr. Agarwal said.
The Dabur Gulabari skin care portfolio includes Dabur Gulabari Rose Water, Moisturizing Cream, Moisturizing Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skin care range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non–oily look. Offering the promise of ‘fresh, soft and rose-like glowing skin’, the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today’s environment and keeping it soft, the natural rose extracts in the Gulabari range also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment.
About Dabur India Ltd
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleach.
For further information, Contact:
Byas Anand 
Corporate Communications
Dabur India Ltd.
Ph.: +91-9811994902
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935

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