New Delhi, May 9th, 2017: India's largest natural personal care company, Dabur India Ltd, today announced Bollywood Actress Kareena Kapoor Khan as the new face of India's most preferred hair oil brand, Dabur Amla Hair Oil. Enriched with the natural goodness of Amla (Indian gooseberry), Dabur Amla Hair Oil enriches hair, making them strong from inside and beautiful from outside to keep you looking absolutely gorgeous all day long.

 

Dabur Amla Hair Oil's new identity now has Kareena Kapoor Khan’s face on the front label, making the 75-year-old brand more contemporary and appropriate in consonance with today's lifestyle. “We are proud to welcome Kareena Kapoor Khan into the Dabur Amla family. Dabur Amla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. Kareena's vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand. Said Mr. Rajat Nanda, DGM - Hair Oils, Dabur India Ltd.

 

Speaking about her association with Dabur Amla Hair Oil, Ms Kareena Kapoor said, “I’m very proud to be associated with Dabur Amla Hair Oil that has always showcased the epitome of strength & beauty for Indian women. I am really excited to undertake this new journey with them. Hair is very precious for each and every girl and hence they deserve only the best. Dabur Amla is known from decades to give nourishment & strength to hair.”

 

"Hair oil is an integral part of traditional Indian lifestyle, and generations of women have relied on the natural benefits of oil to keep their hair strong and healthy. The brand Dabur Amla has been synonymous to hair oiling and has proved itself generations after generations to be the best choice when it comes to making your hair strong & beautiful. "Mr. Nanda added.

 

The Rs 850-crore Dabur Amla Hair Oil is one of the largest brand in Dabur India’s portfolio. It is also the largest Amla based hair oil brand in the country with over 35 million consumers. The brand has always being synonymous with beauty & has been endorsed by reigning beauty queens of Bollywood like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor, Rani Mukherjee and Priyanka Chopra.

 

Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.

 

Byas Anand

Head-Corporate Communications, Dabur India Ltd.

+91-9811994902