Fem offers Bengal Girls Silky Smooth Entry to the Dabur Gulabari Sananda Tilottama 2013 Finals

Tuesday, August 20, 2013

 

 

Kolkata, August 20, 2013 : Fem – the leading skin bleach and hair removal cream brand from the house of Dabur India Ltd., today announced the Wild Card Entry contest to the East India's biggest beauty talent hunt – Dabur Gulabari Sananda Tilottama 2013. The winner of the Fem Wild Card would get a direct entry to finals of the premier beauty contest to be held on Sept 29 in Kolkata.

 

Announcing this, Mr Sanjay Singal, Head of Marketing – Skin Care, Dabur India Ltd. said, "Fem Anti- Darkening Hair Removal Cream comes with the promise of delivering silky smooth skin to its consumers. With this wild card entry contest we are offering thousands of aspiring girls from Bengal a chance to make a silky smooth entry to the world of glamour. The contest aims at giving the girls from the region an extra chance to directly win a berth in the finale of one of the biggest and oldest beauty contests of the country".

 

To make entry to the contest simpler for the participants, Fem has created a Facebook application on the Fem brand Facebook page wherein interested contestants can upload their photographs along with other details in a secured manner. The link to the page to submit entries is https://www.facebook.com/FemFairness.

 

Meanwhile the entries to Dabur Gulabari Sananda Tilottama 2013 have also been announced open. The entry to the selection rounds of the coveted contest, which offered launch platforms to the careers many a celebrities like Bipasha Basu, Celina Jaitley, Tanushree Dutta, Koena Mitra, Dimpy Ganguly etc., would be open till August 30. Entries may be submitted online through www.dabur.com/en/beauty. Shortlisted participants would be called for a preliminary round of selection to be held on September 10 in Kolkata, wherein 20 top contestants would be selected for the finals. The finalists would undergo a 2 week long grooming and training session under the supervision of actress cum celebrity grooming expert Nayanika Chatterjee before vying for the coveted crown in the grand finale to be held on September 29 in Kolkata.

 

"Beauty lies in nature – driven by this philosophy Dabur's beauty care brands offer consumers natural yet scientifically developed skin care solutions. Sananda Tilottma is a contest that has over 15 years been discovering natural beauties and giving them stardom. This year in that quest to unearth and recognize the epitomes of natural beauty Dabur's two leading skin care brands – Dabur Gulabari and Fem are joining hands to conduct this talent hunt Dabur Gulabari Sananda Tilottama 2013." – Mr Singal added.

 

 

Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Real for fruit-based beverages and Fem for fairness bleaches & skin care.

 

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com