October 12, 2016

Fem announces hunt for Miss North India Princess 2016

Press release

New Delhi

Launches North India’s biggest beauty pageant

Chandigarh, October 12, 2016: Fem Fairness Naturals, India’s most trusted fairness and facial bleach brand, today announced the launch of its mega model hunt -- Fem Miss North India Princess 2016. The pageant is being organized to discover the most beautiful and fresh new face of North India, a face that embodies the values of Fem – soft, fresh skin with a natural glow.

“As a brand offers its consumer the promise and satisfaction of delivering natural glow to her skin and enhance her beauty. On this occasion, we are delighted to introduce our all new product – Fem Gold Ultra- “Ab Glow Nahi, Ultra Glow”. The brand has always been associated with beauty and this mega model hunt is another step forward in that direction. With Fem Miss North India Princess, we are seeking to offer young girls across cities of North India, a platform to showcase their beauty and also enter the world of mainstream modeling,” Dabur India Ltd Marketing Head-Skin Care Ms. Minoo Phakey said.

The hunt for North India Princess, with the tagline: “Kya aapke paas hai Sone se Sunhara Ultra Glow?”, would be conducted across colleges and institutes in North India. The on-ground activation will cover cities across five states -- Delhi-NCR, Uttar Pradesh, Uttarakhand, Punjab and Himachal Pradesh. Girls from the age group of 18 to 25 can participate in this contest by registering herself either at the on-ground kiosks being set up in their colleges or on www.missnorthindia.in.

The shortlisted contestants would be invited for a city audition to be held across North Indian cities, including Lucknow, Dehradun, Delhi, and Chandigarh, where from an independent jury will pick 20 finalists. The 20 girls would undergo a special grooming programme for four days in Delhi and Agra under the guidance of professionals from the fashion and beauty industry, to prepare them for the Grand Finale which will be held at Chandigarh in December 2016. The Grand Finale would be judged by leading names from the beauty, fashion and entertainment industry.

"Fem Fairness Naturals has been adding glow to the faces of millions of young girls for decades now. Fem Miss North India Princess 2016 is an initiative that will also serve as a unique way of spreading beauty awareness among the young and college-going girls of North India," Ms. Phakey added.

About Fem

Fem Fairness Naturals, the skin fairness range from the House of Dabur, comes with no added ammonia. Considered the biggest innovation in fairness technology in recent times, the new no added ammonia bleaching range is fortified with natural ingredients like Saffron, Milk and Vitamin E, making the entire fairness experience pleasant and enjoyable besides delivering the best fairness transformation benefit any skin care product can deliver. The Fem Fairness Naturals range has 4 products under it – Fem Fairness Naturals Saffron Crème Bleach for Fair skin, Fem Fairness Naturals Pearl for darker skin, Fem Fairness Naturals Gold Bleach for Special occasions and Fem Turmeric Herbal Bleach priced very affordably in the range of Rs 25 to Rs 34 for a month’s fairness benefit. Fem is also the first fairness bleach brand to be dermatologically tested to be safe on skin.

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This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

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