Oct 13, 2017

This Diwali, Celebrate Health with Réal Gift packs

Press release

New Delhi
New Delhi, October 13, 2017: This Diwali, India’s largest packaged fruit juice maker Dabur India Limited is offering consumers a healthy option for exchanging festival greetings. Dabur has strengthened its Réal Greetings brand with an exclusive range of 13 specially crafted gift packs of Réal fruit beverages, offering consumers the option of gifting real health to their near and dear ones. The range has been eloquently designed to communicate the goodness of fruits and the concept of ‘Festive Wishes of Good Health’.
“With health awareness growing among consumers, the trend of healthy gifting for our near and dear ones is also fast catching up. Consumers today are becoming extremely health conscious and are looking for healthy and non-traditional gifting options. Dabur had pioneered this concept with its range of healthy gift packs. Réal Greetings Diwali Gift Packs offers the best combination of taste and nutrition, and is yet another illustration of Dabur's commitment towards the health and well-being of every household,” Dabur India Ltd Marketing Head-Foods Mr. Mayank Kumar said.
The special gift packs of Réal are priced between Rs 100 and Rs 330. The most popular variants of Réal like Mixed Fruit, Orange, Pomegranate, Litchi, Mango, Apple and Pineapple have been added to the Réal Greetings gift packs range this year to make it the most preferred choice of the consumers this festival season. Special utility pack options are also part of the offering, keeping up with the theme of offering consumers new, healthy gifting options.
“Traditionally in India, fruits are of substantial importance during the various auspicious occasions all through the year. These occasions include various festivities like Diwali, marriages and other occasions, and people often indulge in gifting fruits on such occasions. This stems from the fact that fruits are considered a sign of health and vitality in the traditional Indian context. Réal Greetings Gift Packs made of real fruits, encapsulates this, and offers a range of packs giving the best combination of taste and nutrition. With our various gift packs, we are offering consumers a means to gift their loved ones good health this Diwali. So, this Diwali our customers can move away from the traditional mithais and choose from the range of delicious and healthy Real Greetings,” Mr. Kumar added.
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