Oct 20, 2015

Dabur Vatika Announces Hunt For Miss Natural In UP

Press release

Dabur Vatika Announces Hunt For Miss Natural In UP
Tuesday, October 20, 2015
Lucknow, October 20, 2015: The hunt for North India’s Crowning Glory begins! Dabur India Ltd., the leading natural personal care company, today announced the launch of ‘Vatika Miss Natural’ in Uttar Pradesh, a unique beauty pageant to discover the girl with the Most Naturally Beautiful Hair.
The hunt for North India’s Most Naturally Beautiful hair will be conducted across colleges, beauty parlours and educational institutes in Uttar Pradesh. Girls from the age group of 15-35 years can participate in this contest by registering themselves, either at the on-ground kiosks being set up in their colleges & Beauty Parlours or through the contest website www.vatikamissnatural.com. Participants can also participate in contest through whatapp no.: 8860071403
“Dabur Vatika has always been synonymous with beautiful, soft, strong hair. Dabur Vatika captures the essence and goodness of natural ingredients in each of its products and is known for a range of Natural shampoos that has active natural ingredients along with essential oils and no harmful chemicals. The brand has always been associated with natural & beautiful hair and this mega hunt is another step forward in that direction. With Dabur Vatika Miss Natural contest, we will communicate the message of ‘Natural hain to balance hain, balance hain to beautiful hain’ a message that shall be conveyed through a series of interactive consumer-connect programs in key towns of Uttar Pradesh,” Dabur India Ltd Category Head- Shampoos & Post Wash Ms. Tiny Sengupta said.
The shortlisted contestants would be invited for a semi-final audition to be held in 7 cities of U.P. -- Lucknow, Kanpur, Agra, Bareilly, Varanasi, Meerut and Gorakhpur, where an independent jury will pick the finalists. Fifteen (15) such aspiring finalists will make their way to Vatika Miss Natural Grand Finale. The finalists from each city would undergo a special grooming programme under the guidance of professionals from the hair, beauty and fashion industry. The Grand Finale would be judged by leading names from the beauty, fashion and entertainment industry.
“As part of the consumer-connect programme, a team of Hair experts will travel across U.P. to interact with the young girls and provide them tips on ‘How to take care of Hair in a natural way’ & ‘Why natural balance is important for beautiful hair and role of  Dabur Vatika Shampoo as a natural expert’,” Ms. Sengupta added.
About Dabur Vatika
Vatika is one of the five master brands of Dabur India Ltd and offers a range of natural personal care products. Over the years, Vatika has come to be amongst the company’s highest selling brands with its global turnover in excess of Rs 1,000 Crore.  Vatika shampoo has recently launched its new range of Oil balance treatment shampoo which has rare natural ingredients and essential oils for naturally beautiful hair. The range offers 3 variants – Smoothing Treatment, Hair Fall Treatment and Hair Split treatment for hair problems for Women of today.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: 0120-4374935 Email:corpcomm@dabur.com

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