Sep 04, 2017

Dabur Unveils Vatika Shampoos with Power of 7 Natural Ingredients

Press release

New Delhi
Signs Kareena Kapoor Khan as Brand Ambassador
New Delhi, Sept 04, 2017: Strengthening its presence in the Shampoo market, India’s largest natural Hair Care company, Dabur India Ltd today announced the launch of a new range of Vatika Shampoo with Satt Poshan (power of Seven Natural ingredients), with Seven Natural ingredients providing better care and nutrition for your crowning glory.
Announcing the launch, Mr. Aditya Kayastha, Dabur India Ltd Category Head-Shampoo & Post Wash said: “This range of Shampoos is a unique blend of nature and science. We have married seven potent natural ingredients to create a high-performance product that addresses the hair-related issues that women today face. Our unique formulation offers gentle cleansing and conditioning with improved sensorials, leading to enhanced user experience. This range is all about healthy hair and is safe to use on all hair types.”
Infused with Henna, Olive, Almond, Lemon, Hibiscus, Aloe Vera and other highly trusted natural ingredients, Vatika Shampoos comes in three variants: Dabur Vatika Health Shampoo – for smooth, shiny & nourished hair, Dabur Vatika Anti Dandruff Shampoo – for dandruff control &Dabur Vatika Black Shine Shampoo – for shiny, smooth, nourished hair. The all-natural ingredients in Dabur Vatika Shampoo range will help bring out the natural bounce and shine in any individual's hair.
Dabur Vatika also announced that it has signed Bollywood actress Kareena Kapoor Khan as the new face of the brand. “We are proud to welcome Kareena Kapoor Khan into the Dabur Vatika family. Dabur Vatika Shampoo has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. Kareena's vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand,” Mr. Kayastha added.
To make the brand more contemporary and in sync with the modern-day consumer, the new bottle pack features enhanced metallized graphics for a Premium Glossy Look. The sachet pack, along with a new premium look also features Kareena Kapoor on the sachet.
About Dabur India
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 133 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
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