To Collect, Recycle 350,000 Kgs of Consumer Waste in Punjab in 2018-19
Amritsar, 1st October, 2018: On the occasion of the 150th Birth Anniversary of Mahatma Gandhi, India’s largest Science-based Ayurveda major Dabur today announced its decision to join the ‘Punjab Plastic Waste Management Society’ (PPWMS), a joint initiative by the Punjab Pollution Control Board (PPCB) and over 25 FMCG companies, to jointly work towards getting Punjab rid of consumer multi-layered plastic (MLP) waste in a phased manner.
Under PPWMS, Indian Pollution Control Association (IPCA), on behalf of Dabur, will collect multi-layered plastic waste from end-consumer starting from Amritsar & Patiala cities in the first phase. As part of its mega Environment Protection initiative for ‘Swaach & Swaasth Punjab', Dabur has committed to collect and recycle 350,000 Kgs of plastic consumer waste in Punjab during 2018-19. The collected waste is being sent to different Recyclers, Waste-to-Energy & Cement Plants. This number would be progressively increased every year.
“We have taken progressive actions to reduce plastic waste in cities while also raising awareness about plastic waste management. We are fully aware of our responsibility towards preserving nature, and have been the front-runner when it comes to environment protection. A strong Environment strategy, we feel, not only enhances brand reputation but also plays a key role in building consumer loyalty,” Dabur India Ltd Corporate Head-Environment, Health & Safety Dr. Priyank Arya said. “As a Responsible Corporate Citizen, Dabur has always been recognised for its commitment towards sustainability and ecological responsibility. Being sustainable is all about maintaining a perfect equilibrium between Environment, Economy and the Society.”
Dabur is committed to implementing the new Plastic Waste Management (PWM) Rules 2016, which requires producers to work out the modalities for an effective waste collection system, for collecting back the plastic waste generated due to their products, based on the Extended Producers Responsibility (EPR) principle.
“We take seriously our impact on the natural resources in the communities where we operate and have put in place measures to not merely comply with regulations but to responsibly take care of the Planet, preserve its beauty and resources for future generation. Every action at Dabur is a step towards a sustainable future. This project is one such step forward in this direction. We feel organizations like Dabur must come forward to promote the Government’s Policies and support such initiatives in every possible way,” Dr. Arya added.
About Dabur India:
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 134 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.
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