Dabur Rolls Out Mega Plastic Waste Recycling Initiative in Uttarakhand

Dehradun, 8^th May, 2019: Moving forward on its commitment towards Environment Sustainability, India’s largest Science-based Ayurveda major Dabur today announced plans to expand its mega Plastic Waste recycling initiative in the state of Uttarakhand and collect 270,000 kg of post-consumer plastic waste in the year 2019-20 and create a ‘Swaach Uttarakhand'.

 

Dabur rolled out its waste collection and processing initiative in Uttarakhand in the 2018-19 financial year to meet the Plastic Waste Management (PWM) Rule 2016, 2018 (amended) compliances in the state. Under this initiative, Dabur has collected a total of 195,000 Kg of different types of plastic waste (Recyclable and Non-Recyclable) direct from the end-users with the help of around 500 local ragpickers in Haridwar and Kashipur by the end of March 2019.

 

In the current financial year 2019-20, Dabur has decided to expand this initiative and targeted collection of 270,000 kg of post-consumer plastic waste from Dehradun, Haridwar, Kashipur, Nainital, Rudrapur and other cities in Uttarakhand. The company will be engaging with over 1,000 local ragpickers for this mega collection and processing drive, Dabur India Ltd Executive Director-Operations Mr. Shahrukh Khan said. “This is part of Dabur India Ltd’s commitment to collect back 100% of the plastic waste generated by its packaging generated i.e, 440,000 kgs in the state of Uttarakhand by 2020-21,” Mr Khan added.

 

“As a Responsible Corporate Citizen, Dabur has always been recognised for its commitment towards sustainability and ecological responsibility. We have taken progressive actions to reduce plastic waste in cities while also raising awareness about plastic waste management. We are fully aware of our responsibility towards preserving nature, and have been the front-runner when it comes to environment protection. A strong Environment strategy, we feel, not only enhances brand reputation but also plays a key role in building consumer loyalty,” Dabur India Ltd Corporate Head-Environment, Health & Safety Dr. Priyank Arya said

 

The collected plastic waste is being sent to different Recyclers, Waste-to-Energy & Cement Plants with due supported by registered PROs and NGOs. Dabur is a registered brand-owner with Central Pollution Control Board (CPCB) since November 2018, and committed to collect different type of plastic waste in Uttarakhand. “While helping collect and process plastic waste on the one hand, Dabur has also been working towards spreading awareness and involving the community in this drive. We have been working with school children and educating them about various types of waste and the benefits of segregating them at source. We have also been supporting schools by supplying them with waste-bins etc. These initiatives, we feel, will go a long way in creating a Swaach Uttarakhand. We are also working towards improving the livelihood and health of local ragpickers, waste collectors, recyclers in the state,” Dr. Arya said.

 

Dabur is committed to implementing the new Plastic Waste Management (PWM) Rules 2016, which requires Brand Owners/Producers to work out the modalities to create an effective waste collection system for collecting back the plastic waste generated due to their products, based on the Extended Producers Responsibility (EPR) principle.

 

“We take seriously our impact on the natural resources in the communities where we operate and have put in place measures to not merely comply with regulations but to responsibly take care of the Planet, preserve its beauty and resources for future generation. Every action at Dabur is a step towards a sustainable future. This project is one such step forward in this direction. We feel organizations like Dabur must come forward to promote the Government’s Policies and support such initiatives in every possible way,” Dr. Arya added.

 

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 135 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.

 

Byas Anand

9811994902