Feb 15, 2018

Dabur Red Paste ‘Dant Snan Zone’ at Magh Mela in UP

Press release


Dabur spreads message on Heath & Hygiene


Allahabad, XXX February 2018: India’s leading Science-based Ayurveda company Dabur India ltd is spreading the message of Oral Health & Hygiene at the ongoing Magh Mela in Allahabad with an exclusive Dabur Red Paste “Dant Snan Zone” inside the fair premises. Dabur India Ltd is spreading the message of Oral hygiene amongst the lakhs of devotees at the ongoing Magh Mela using a unique Toothpaste dispenser.
“The first-of-its-kind toothpaste dispensers have been installed around the mela venue. This ‘Dant Snan Zone’ provides the pilgrims a chance to adopt oral hygiene in their daily life. Special toothpaste dispensers have been installed at the fair grounds to spread the message of oral hygiene. Besides dispensing Dabur Red Paste onto a toothbrush, these dispensing units are also being used to spread the message of oral hygiene among the devotees,” Dabur India Ltd Marketing Head-Oral Care Mr. Harkawal Singh said.
Magh Mela is one of the biggest religious festivals of the state of Uttar Pradesh. The fair is not only visited by the people of UP but from across the nation.
“For generations, Dabur has been the trusted name when it comes to taking care of your health with its range of Ayurvedic products. At Dabur, we are committed to provide the safest, most effective products for you and your family. Oral hygiene is an important part of being fit & healthy. Brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers about Oral Care and its impact on overall well-being. With this initiative, Dabur has taken the onus of promoting Oral hygiene,” Mr. Singh added.
About Dabur’s Oral Care Range:
Dabur India Ltd operates in the toothpaste market with highly differentiated product portfolio -- Dabur Red Paste, Babool and Meswak. Dabur Red Paste is an Ayurvedic offering validated by science for keeping dental problems away. Babool toothpaste has the known and proven ingredient Babul for the value seeking consumers, for strong teeth. Like Babool, Meswak has the unique ingredient of Meswak for complete oral care. With this portfolio, Dabur offers effective oral hygiene solutions for every Indian. The efficacy of our products is not only proven by technology but billions of Indians swear by it.
About Dabur India: Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 130 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.
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