Mar 21, 2018

Dabur Red Paste creates Guinness World Record

Press release

New Delhi

Holds World’s Largest Oral Hygiene session

New Delhi, March 21, 2018: Dabur Red Paste, the flagship Ayurvedic paste brand from Dabur India Ltd, today created history with a successful Guinness World Record attempt of holding the largest Oral Hygiene session with 1,822 school students in Gurgaon. With this, Dabur Red Paste has surpassed the previous Guinness record of Largest Oral Hygiene Lesson of 1,507 participants.
Talking about the initiative, Dabur India Ltd Marketing Head-Oral Care Mr. Harkawal Singh said: “We are proud to be part of this Guinness World Record for largest Oral Hygiene lesson. Oral hygiene is an important part of being fit & healthy. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers and specially children about oral-care and its impact on overall well-being. This session is part of our several initiatives towards promoting oral hygiene among the new generation.”
Alongside, Dabur is also running a mega initiative, christened Dabur Red Paste Dental Brigade, under which a team of dentists and representatives from the company have conducted free dental check-ups of an estimated 8 lakh school kids from more than 1,600 schools in Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Uttarakhand, Delhi/NCR, Punjab & Haryana.
“Dabur is committed to its motto of being dedicated to the health & wellbeing of every household. Under Dental Brigade campaign we aimed at improving oral health in the country with a special focus on school children. Like past, the brand focused on the Ayurvedic ways and remedies that help in prevention of dental and oral disease and ensure good oral health along with providing information on oral hygiene to school children. With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids”. Mr. Singh added.
About Dabur's Oral Care Range:
Dabur India Ltd operates in the toothpaste market with highly differentiated product portfolio -- Dabur Red Paste, Babool and Meswak. Red Paste is an Ayurvedic offering validated by science for keeping dental problems away. Babool toothpaste has the known and proven ingredient Babul for the value seeking consumers, for strong teeth. Like Babool, Meswak has the unique ingredient of Meswak for complete oral care. With this portfolio, Dabur offers effective oral hygiene solutions for every Indian. The efficacy of our products is not only proven by technology but billions of Indians swear by it.
About Dabur India Ltd
Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 134 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Real for fruit-based beverages and Fem for fairness bleaches & skin care.
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