May 10, 2018

Dabur promotes Wonder Herb Pudina at Nauchandi Mela

Press release


~Erects 22-feet tall Pudin Hara bottle along with THANDAK ZONE to beat the heat ~

Meerut, May 10, 2018: India’s largest Science-based Ayurveda company Dabur India Limited has taken an innovative route to promote the benefits of Ayurvedic wonder herb Pudina at the ongoing Nauchandi Mela in Meerut, one of the biggest, month-long, most colorful and interesting fairs of the country.  As part of this mission, Dabur is installing an environment-friendly mega 22-feet tall PUDIN HARA BOTTLE at the fair ground. This replica of Pudin Hara is part of an experiential THANDAK ZONE that has been created especially for visitors at the fair. This exclusive Thandak Zone will provide cooling effect to the masses while creating awareness about Pudin Hara, a quick relief remedy for stomach ailments in the summer season.
Speaking about the initiative, Dabur India Limited Category Head-OTC & Digestives Mr. Amit Garg said: "As India’s largest Ayurvedic healthcare brand, Dabur has been tirelessly working towards creating awareness about the benefits of various Ayurvedic herbs in our day-to-day lives. People today face a huge challenge in terms of access to clean drinking water, which leads to stomach-related problems like indigestion etc, which are particularly recurrent during the summer season. Dabur is dedicated to the health and well-being of every household, and we have been working towards tackling the various stomach-related ailments that people face during intense summer months. This initiative at Nauchandi Mela is a step forward in this mission. Nauchandi Mela is one of the largest congregation of people in India, and this one-of-its-kind innovation is aimed at not just beating the scorching heat but also raising awareness about the benefits of Dabur Pudina Hara.”
Pudina is packed with antioxidants and phytonutrients that can work wonders for the human stomach especially during the scorching summers. Pudina, is known to give effective relief and excellent carminative impact on stomach problems like indigestion, gas & stomach ache. Dabur Pudin Hara contains Pudina Satva as the main ingredient and is known to give quick relief from stomach ailments like indigestion, gas & stomach ache.
“Pudina (Mint) is known for its calming and cooling effect on stomach cramps and its ability to fight acidity and flatulence. The Pudin Hara Experiential Thandak Zone has been specially created to provide visitors relief from the scorching heat and offering them a chance to experience the benefits of Pudin Hara.” Mr. Garg added
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair careHajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For Further Information, Contact: 
Byas Anand
Head-Corporate Communications, Dabur India Ltd.

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