Oct 02, 2015

Dabur Launches Vatika Jasmine Non-Sticky Coconut Hair Oil

Press release

Dabur Launches Vatika Jasmine Non-Sticky Coconut Hair Oil
Friday, October 02, 2015
  • Unveiled by ace Singer Somlata Acharyya
Kolkata, October 2, 2015: Strengthening its presence in the hair oil market, India´s largest natural hair care Company Dabur India Ltd today announced the launch of Vatika Jasmine Non-Sticky Coconut Hair Oil, which provides nourishment of coconut oil, jasmine extracts & is enriched with Silicon Oils that helps restore moisture balance in your hair and give smooth, manageable less frizzy hair. The new product is unveiled by the ace singer of Bengal and popular youth icon, Somlata Acharyya in the city today.
Announcing the launch, Mr Rakesh Tahiliani, Brand Head–Vatika Hair Care, Dabur India Ltd. said: “Frizz is one of the very common hair problems faced by today´s consumers. With this consumer understanding we have launched Vatika Jasmine Non-Sticky Coconut Hair Oil which would help control the unmanageability problem i.e. frizzy hair. Launch of Vatika Jasmine further strengthens the problem solution proposition of brand Vatika.”
A high-decibel innovative launch is planned on a regional insight & a regional flavor which include mock-rallies with women protesting against frizzy hair. 
Dabur Vatika Jasmine Non-Sticky Coconut Hair Oil comes in two SKUs – 100ml and 200ml, priced at Rs 45 and Rs 80 respectively. The Non-Sticky Hair Oil has been developed after extensive R&D and has a special formulation that makes it sensorially pleasant and gives smooth & manageable hair. A new 360-degree campaign, encompassing television, print and digital, would soon be launched to communicate the new launch and its benefits.
The packaging brings across the freshness & naturalness of the brand. It will be available in a transparent bottle that is fresh green in colour along with a green flip- flap cap. The bottle has been specially designed for consumer handling convenience.
About Dabur India 
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 130 years, Dabur is today India´s most trusted name and the world´s largest Ayurvedic and Natural Health Care Company. Dabur India´s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: 0120-4374935 Email:corpcomm@dabur.com

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