Jul 04, 2010

Dabur launches Odonil Pluggy Electrical Air Freshener Range

Press release

New Delhi
Sunday, July 04, 2010
  • Available in four Nature Inspired exotic fragrances
New Delhi, July 04, 2010: Dabur India Ltd., India’s leading home and personal care company, today announced the launch of its all new Odonil electric air freshener (pluggy). The new pluggy will be available in four natural fragrances – Exotic Rose, Fresh Lavender, Mystic Jasmine and Floral Fusion.
Announcing the launch, Mr Rama Dhamija, Brand Head-Odonil, Dabur India Ltd. said: “In view of the changing lifestyles of consumers and to meet the modern day need for convenience, Dabur has now introduced the new Odonil electrical pluggy. This new introduction from Odonil is meant for the living spaces of the house, such as drawing & living room, and is extremely simple to use. Just plug in into an electrical socket and get exotic natural fragrance for the whole day. More so, the device just uses 5.3 Watt of electricity hence is very economical in usage. Odonil Pluggy is far superior as it gives consistent fragrance for longer periods and beautifies your surroundings. The new Odonil electric air freshener is priced very reasonably at Rs 135 and a 20ml refill worth Rs 100 is being offered free to consumers with each pack. The product would last well over 60 days giving a consistent bouquet of scents for more than 8 hours per day”
The new product will be avilable across the country in both modern trade as well as general trade outlets. “With our entry into the electric air freshener market, we aim to upgrade consumers into using technologically superior air freshener products. This move will further consolidate Odonil’s position as the leading player in the air freshener market”, added Rohit Gupta, Category Head – Home Care, Dabur India Ltd.
About Odonil
Want to keep your family in the best of their moods? Use Odonil Air Fresheners, which are today available in 'Block' as well as 'Room Freshener Spray' formats. Odonil Blocks are small space fragrancers which can be used in your bathrooms, cupboards etc. They are also available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers'. Odonil Room Freshener Sprays can be used anywhere in your home. Just spray it and transform the mood of your family members.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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