Jun 23, 2016

Dabur launches Honey Fruit Spreads

Press release

New Delhi

Introduces range of four Honey-based fruit spreads with No Added Sugar

New Delhi, June 23, 2016: Dabur India Ltd today announced the extension of brand Honey with the launch of a range of four Honey Fruit Spreads. The all-new Dabur Honey Fruit Spreads have been launched in four exotic and refreshingly healthy fruit variants -- Strawberry, Plum, Exotic Berries and Kiwi. They contain Honey & real Fruit Crush, and hence No Added Sugar.
The new range of Dabur Honey Fruit Spreads will be available in two SKUs: 170 gm priced between Rs 120 and Rs 130, and 370 gm priced between Rs 250 and Rs 270.
Announcing the launch, Dabur India Ltd Marketing Head-Culinary & Confectionary Mr. Ajay Motwani said: “Dabur is one of the most trusted healthcare brands in India. Our products come with a promise of quality and offer wholesome health & wellbeing to consumers. For the past 132 years, we have been producing the finest products for Indian households. Dabur Honey has been a constant companion on breakfast tables across households and we are now extending the same health benefits of Honey into the spreads category with the launch of Dabur Honey Fruit Spreads.”
The launch of Dabur Honey Fruit Spread range will be supported with a 360-degree campaign, involving digital and traditional media, as also retailer specific promotional campaigns to convey the premium quality and health benefits of the brand.
“Dabur Honey Fruit Spreads contain Honey and real Fruit Crush, and hence No Added Sugar. So, now you can go ahead, relive your childhood and indulge without any guilt. This range is ideal for the breakfast table as well as for making some childhood favourites like spreads on paranthas and toast, etc. Dabur Honey Fruit Spread is a true Adult Jam for the health conscious individual,” Mr. Motwani added.
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
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