Feb 03, 2020

Dabur Launches Ayurvedic Medicinal Hair Oil- Dabur Keratex in Kerala

Press release

Kochi, February 3, 2020: Dabur India Ltd., India’s most trusted natural personal care company, today announced the launch of Ayurvedic Medicinal Hair oil - Dabur Keratex, Rated as The No.1 Branded oil for hair & Scalp Care by Dermatologists. The new Keraex Oil is prepared by specially selected ayurvedic herbs which are helpful in- hair-fall control, Dandruff Control and also nourishes the scalp for less dryness.
Announcing the launch, Dr. Durga Prasad Velidindi, Head of Marketing – Ethicals, Dabur India Limited said,:  “Dabur Keratex Hair oil has been prepared from a unique formula compounded according to the ancient principles of Ayurveda.   It is a combination of four ayurvedic herbs - Jyotishmati / malkangani oil, Jatamansi, Brahmi &  Manjistha in Tila Taila medium, which makes the oil  highly nourishing, healing and works great for scalp, It also provide natural shine to hair and maintain natural color of the hair”. 
 “Today’s women is experimenting with different hair care products and processes like hair colours, rebonding, straightening etc, placing intense demands on her hair. This is leading to multiple hair problems, like Hairfall, Damage, dry/rough hair, premature grey Hair, thin hair, etc. To address these multiple hair problems, we have launched Dabur Keratex which strengthens the hair from the root and gives deep nourishment for hair growth”. Our Scientific studies have proved that Keratex oil strengthens Hair roots by 56.5% in 8 weeks. Dr.Prasad added.
New Dabur Keratex oil is available in 100 ml- Premium Mono carton pack priced at Rs. 160. Regular use of Keratex oil can provides relief from daily mental and physical stress- and its related symptoms like headache, fatigue, tension, etc. Keratex Hair Oil has been developed after extensive R&D which helps & treats hair related ailments. A new 360-degree campaign, encompassing television, print and digital, would soon be launched to communicate the new launch and its benefits.

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