Oct 27, 2016

Dabur launches AyurMarathon for a ‘blessing of sound health’

Press release

 ~A run to spread awareness & benefits of Ayurveda~
October 27, 2016, Bhopal: World’s largest Ayurvedic products manufacturing company Dabur India Ltd with Nasya- National Ayurveda Students and Youth Association today hosted the first edition of AyurMarathon - A Marathon for Ayurveda awareness in Bhopal from Bitton Market to Dashara Market. The marathon was organized to commemorate National Ayurveda Day (Dhanvantri Jayanti) as a motive to refamiliarize people with the life giving properties of Ayurveda.
Dhanvantri Jayanti is a day dedicated to Lord Dhanvantari, the Hindu God of Medicine or Ayurveda and celebrated on Dhanteras (one day before Diwali). Dabur as the leading Science-based Ayurveda company has taken a leap to celebrate this day with a ‘blessing for sound health’ through this initiative. The event witnessed thousands of people from different age groups and occupations running for a pledge towards holistic health through age old Ayurveda traditions.
Commenting on the initiative Dr. Durga Prasad, Head of Medical Marketing, Dabur India Ltd said “We are very pleased to announce the first edition of AyurMarathon – A run that signify the message of health with Ayurveda. Being a custodian of traditional Ayurvedic knowledge in India, Dabur wishes to bring people together from different age groups and acquaint every household with the priceless heritage of Ayurveda. This marathon is another step in Dabur’s journey to resonate Ayurveda with today’s generation. The record participation we witnessed today was an evidence of the positive change towards Ayurveda.”
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.



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