Dec 29, 2014

Dabur Launches Anmol Coconut Hair Oil with Jasmine

Press release

Dabur Launches Anmol Coconut Hair Oil with Jasmine
Monday, December 29, 2014
New non-sticky Coconut Hair Oil for Beautiful, Nourished Silky hair
Patna, December 29: Dabur India Ltd., India’s most trusted natural personal care company, today announced the launch of 'Dabur Anmol Coconut Hair Oil with Jasmine', non-sticky coconut hair oil, further strengthening its presence in the hair oil market. Dabur Anmol Coconut Hair Oil with Jasmine is a unique blend of Coconut, Almond and Jasmine, that gives you Beautiful, Nourished silky hair.
"The New Dabur Anmol Coconut Hair Oil with Jasmine, makes the goodness of coconut oil even better by enriching it with the goodness of almond and jasmine in a non-sticky format which gives you Beautiful, Nourished silky hair. This is the first ever Coconut Hair Oil enriched with the goodness of Almond and Jasmine. With the new Anmol Coconut Hair Oil with Jasmine, we are offering consumers exceptionally superior natural hair care solutions at an accessible cost," Dabur India Ltd Category Head-Hair Oils Mr. Rajat Nanda said.
Dabur Anmol Coconut Hair Oil with Jasmine comes in two SKUs – 100ml and 200ml priced at Rs 40 and Rs 72 respectively. Dabur Anmol Coconut Hair Oil with Jasmine has been developed after extensive R&D and has a special non-sticky formulation that makes it sensorially pleasant and gives silky, bouncy hair. A new 360-degree campaign, encompassing television, print and digital, would soon be launched to communicate the new launch and its benefits.
With established Nourishment credentials for hair, Coconut and Almond have been used for many years, globally in different formats to get silky, smooth and strong hair. The launch strengthens Dabur's presence in the ‘branded coconut oil segment’, where the company had recently extended brand Vatika with the launch of Vatika Enriched coconut oil with Hibiscus, which has already become a runaway success.
About Dabur India Ltd
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for nearly 130 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: 0120-4374935


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