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January 23, 2025

Dabur Khajurprash ropes in Olympic Medalist Manu Bhaker as the Brand Face, launches new TVC

Press release

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The Campaign aims to raise awareness on Iron Deficiency in Indian Women and how Dabur Khajurprash can help fight iron deficiency, support healthy haemoglobin levels and build immunity

New Delhi, Jan 23, 2025: Dabur Khajurprash, from the house of Dabur India, has signed Star Shooter and Double Olympic Medallist Ms Manu Bhaker as its Brand Ambassador. Dabur Khajurprash also launched an Integrated Media Campaign to raise awareness about the importance of Dabur Khajurprash and how it helps fight iron deficiency, supports healthy haemoglobin levels and helps build immunity in Indian Women.

Mr. Rajeev John, Executive Vice President, Dabur India Ltd said, “We are very excited to partner with Star Shooter and Double Olympic Medallist Ms Manu Bhaker as the brand ambassador of Dabur Khajurprash and welcome her to the Dabur Family. We are confident that this association will further strengthen the brand and help us build a better connect with our consumers. Manu Bhaker’s vibrant persona, pan-India appeal, confident attitude coupled with her strength, performance and self-made career, makes her a great fit for our brand.”

Mr. Amit Garg, General Manager-Marketing, Dabur India Ltd, said, “In India, approximately 1 out of 2 adult women are anaemic. Women often experience related symptoms such as frequent headaches, extreme fatigue, hair loss, pale skin etc, which could be manifestations of iron deficiency. We, at Dabur India, aim to take a step towards solving this concern with the launch of Dabur Khajurprash for which we are proud to have Double Olympic Medallist Ms. Manu Bhaker as the brand’s face. Made primarily from premium quality dates, Dabur Khajurprash combines the natural sweetness of dates with a rich blend of 40+ Ayurvedic herbs and ingredients. This product not only delights your taste buds but also offers a multitude of health benefits. Through this campaign on Dabur Khajurprash, our aim is to empower women to fortify their lifestyle and overcome daily life’s struggles which may be due to iron deficiency.”

Speaking about her association with Dabur Khajurprash, Ms. Manu Bhaker said, “I am delighted to be a part of the Dabur family and to be the face of Dabur Khajurprash. Through the new campaign, I would urge women to focus on their health and maintain healthy iron and haemoglobin levels to live a fulfilling life.” Link to Dabur Khajurprash TVC: https://www.youtube.com/watch?v=PS13qkqXA00 About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 140 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes eight Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla and Dabur Red Paste for Personal Care; and Réal in the Food & Beverages category.

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