Dabur joins ‘EPR Connect: Towards a Sustainable Future’ Project

• Puts in place a waste collection system for collecting back the plastic consumer waste

• Pledged commitment to new ‘PWM Rules 2016’

 

Ahmedabad, 3rd January 2018: Moving forward on its commitment towards a Greener Planet for future generations, India’s largest Science-based Ayurveda major Dabur India Limited has decided to form a consortium with other responsible organizations to collect and help Multilayer Plastic (MLP) Waste Collection and sending for co-processing as RDF (Refuse-Derived Fuel) in cement kilns for a Pilot Project in Gujarat state covering 11 major cities. This is also part of Gujrat first mega Environment Protection initiative called ‘EPR Connect: Towards a Sustainable Future”.

 

Under Gujarat 1st Extended Producers Responsibility (EPR) consortium, Dabur is part of processing the first batch of collected waste of MLPs for recycling from 11 cities (Ahmedabad, Sanand, Chattral, Changodar, Mehsana, Kadi, Kalol, Hathijan, Gandhinagar, Rakanpur and Santej) in Gujarat State. This joint initiative is being implemented by Nepra Resource Management Private Limited, a waste management company, based in Ahmedabad duly guided and supported by Gujrat Pollution Control Board (GPCB), MOH Ahmedabad Municipal Corporation and Gujrat URBAN Development Department.

 

“As a Responsible Corporate Citizen, Dabur has always been recognised for its commitment towards sustainability and ecological responsibility. Being sustainable is all about maintaining a perfect equilibrium between Environment, Economy and the Society. At Dabur, our endeavour has always been to maintain the perfect harmony between nature and mankind while we go about our business of delivering the best nature-based solutions for the everyday health and personal care needs of our consumers. Taking forward our commitment towards the environment, Dabur has committed to implement the new Plastic Waste Management (PWM) Rules 2016, which requires producers to work out the modalities for an effective waste collection system, for collecting back plastic waste generated due to their products, based on the Extended Producers Responsibility (EPR) principle,” Dabur India Ltd VP-Manufacturing Mr. Rajeev Ranjan said.

 

Mr. Ranjan said: “Sustainability is a part of the Dabur DNA... It is at the heart of our operations and also embedded in our products. Every action at Dabur is a step towards a sustainable future. This project is one such step forward in this direction. We feel organizations like Dabur must come forward to promote the Government’s Policies and support such initiatives in every possible way.”

 

“After initiating a similar programme called ‘We-Care - Waste Efficient, Collection and Recycling’ in Delhi-NCR, Uttar Pradesh, Punjab, Haryana, Rajasthan, Uttarakhand & Mumbai-Maharashtra, the initiative in Gujarat is our second step towards Plastic Waste Management under the EPR framework. This will be extended to cover other major cities of India,” Dabur India Ltd Corporate Head - EHS Dr. Priyank Arya said.

 

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 133 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.