• 22-feet high Pudin Hara bottle installed at mela to raise awareness
Meerut, May 24, 2017: India’s largest Science-based Ayurveda expert Dabur India Ltd has taken the lead in fighting one of the most common health problem – indigestion and related ailments – with the power of the natural wonder herb Pudina. To spread the message of this Ayurvedic wonder, Dabur has installed a 22-feet-high Dabur Pudin Hara bottle – making it the largest product replica ever – at the ongoing Nauchandi Mela in Meerut.
The 22-feet tall structure towers over the Mela ground and has emerged as a big crowd-puller at the Nauchandi Mela. “Nauchandi Mela is one of the largest rural fest in India. We felt that the mela offered us the best opportunity to spread awareness about the benefits of Pudin Hara in fighting indigestion and related problems. We have created this largest product replica to fight one of the biggest health ailments, and are using this opportunity to disseminate information about Pudin Hara among the thousands of people visiting the fair,” Dabur India Ltd Category Head-OTC Healthcare Mr. Ganapathy Subramanium said.
This company is also promoting Pudina as a wonder herb at the mela grounds through an experiential PUDIN HARA THANDAK ZONE that has been specially created for the masses. This exclusive zone will provide cooling effect to the masses around the stall and will also create awareness about Pudina, which offers quick relief from stomach ailments in the summer season. The company is also engaging visitors to the fair and giving them an opportunity to ‘touch, feel & experience’ the product.
"As India’s largest healthcare brand, Dabur constantly strives to create awareness about the benefits of Ayurveda and Ayurvedic herbs in our day-to-day lives. Moving forward in this direction, we are spreading awareness about the power of Pudina and Dabur Pudin Hara in fighting one of the most common problems faced by people today during peak summer months, which is indigestion,” Mr. Subramanium said.
Pudina is packed with antioxidants and phytonutrients that can work wonders for the stomach, especially during the scorching summers. Pudina is known to give effective cooling relief and excellent carminative impact on stomach problems like indigestion, gas & stomach ache. Dabur Pudin Hara contains Pudina Satva as the main ingredient and is known to give effective cooling relief from stomach ailments like indigestion, gas & stomach ache.
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For Further Information, Contact:
Byas Anand
Head-Corporate Communications, Dabur India Ltd.
+91-9811994902
