Monday, November 05, 2007
To Provide Range Of FMCG products For Sale At IOC’s Kisan Seva Kendras
Tie-Up To Boost Rural Market Presence For Dabur Products
New Delhi, November 05, 2007:Dabur India Ltd, an Indian FMCG major with a portfolio of well-established brands, has inked an agreement to partner Indian Oil Corporation (IOC), India’s largest commercial enterprise, in servicing the growing rural market demand for consumer goods through IOC’s chain of Kisan Seva Kendra (KSS). Under the agreement, IOC’s over 1,600 Kisan Seva Kendras across the country would stock and sell Dabur’s range of healthcare, oral care, personal wash, skin care and home care products.
The agreement is initially for a period of five years. IOC’s Kisan Seva Kendra is a chain of one-stop rural retail outlets that offer fuel and other non-fuel value-added services like seeds, pesticides, fertilizers, grocery, personal care, tools, auto spares etc, in the rural markets. Dabur will offer its range of consumer goods
“Dabur already has a strong rural footprint with a pan-India network of over 2,200 stockists and super-stockists. The agreement with IOC will help Dabur expand its rural footprint and better reach out to rural consumers,” said Dabur India Ltd Vice President-Sales (Consumer Care Division), Mr. George Angelo.
The format of IOC’s Kisan Seva Kendras offers an excellent platform to Dabur for rural market activation with its range of products in the health care, oral care, digestives, personal wash, baby care, skin care & home care segments. “IOC was looking at widening the product portfolio being offered at its Kisan Seva Kendras to include FMCG (fast moving consumer good) items and reach out to rural women. We felt it was a good opportunity to further penetrate the rural market. Since both Dabur and IOC are well-known names for the rural populace, I am confident that the availability of both brands under one roof would spur sales,” Mr. Angelo added.
About Dabur India
Dabur India Limited is one of the leading FMCG companies in India with a turnover of Rs 2234 crores. Building on a legacy of quality and experience for over 120 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Anmol for affordable personal care products.
About IOC:
Indian Oil Corporation is India’s largest Commercial enterprise. With a turnover in excess of Rs 220,000 crore, this diversified transnational has been ranked 135 in the Fortune 500 list.
For Details :
Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com
