December 15, 2014

Dabur India Ltd. and Fortis Healthcare concludes Dabur Chyawanprash Immune India School Challenge 2013

Press release

New Delhi
Saturday, February 15, 2014
Union minister Kapil Sibal felicitates the winners
Director of CBSE lauds the health initiatives by schools
New Delhi, February 15, 2014: Dabur Chyawanprash, the flagship healthcare brand from the House of Dabur, today released the list of India's Most Healthy & Immune Schools at a function held at Hotel Lalit in New Delhi. The list was unveiled by Shri Kapil Sibal, Minister of Communications & IT and Law & Justice. in presence of Dr Sadhana Parashar, Professor & Director (ART & I), CBSE, Mr Amit Burman, Vice Chairman, Dabur India Ltd and Mr. Sunil Duggal, CEO, Dabur India Ltd.
Amity International School, Gurgaun was adjudged the Most Immune School in the country. The First Runner Up prize went to Suraj Kund International School, Faridabad while Amity International School, Saket was adjudged the Second Runner Up. The detailed list of top 25 finalists in the search for the most healthy and immune schools of India is attached herewith.
The list of top schools from participating schools, which was prepared following a 5-month long joint health and hygiene check-up drive , marks the culmination of Dabur Chyawanprash's mega Immunity awareness drive -- Immune India School Challenge 2013.
The function was attended by the principals and teachers of the top schools. The Immune India campaign also sought to identify and reward 30 school children with extraordinary Immunity selected through competitions held in schools & on the digital medium. These students termed as Dabur Chyawanprash Immuno Champs were also presented awards in the function.
As part of the Dabur Chyawanprash Immune India School Challenge 2013, Dabur Chyawanprash joined hands with Fortis Healthcare and reached out to schools across India seeking participation for this mega initiative to identify and recognize the healthiest schools of the country.
A variety of media, including direct contacts, digital and print, were used to reach out to the schools. Principals of around 2,600 schools were approached over 2 months, for enrolling their schools in the campaign and obtaining data on various parameters like attendance of the students, medical facilities available in the school, drinking water facility, basic health and hygiene standards, sanitation facilities etc. and rated accordingly. An immunity session in 800 schools was also conducted this year to educate children on the importance of Immunity, the vulnerability of kids to illness due to changing weather, unhealthy diet, bacteria, virus, dust & pollution and ways to boost immunity through basic hygiene & a nutritional diet.
In the second phase, a team of healthcare professionals from Fortis visited the shortlisted TOP 50 schools to conduct a BMI of the students from class 4 to 6 and finalise the ratings accordingly. At the end of the mammoth exercise, the team of health experts prepared the list of top Schools of India for the year 2013, amongst the participating schools.
"Over the years, Dabur has contributed to many worthy causes -- from addressing Children's Literacy to Adult Education; from improving Healthcare Services to Skill Development; from imparting Financial Literacy & Inclusion to caring for the Environment. Dabur Chyawanprash Immune India School Challenge is one of our key initiatives to spread awareness on the Importance of Immunity. It is backed by the belief that a healthy child is a happy child. Hence, year on year, we try and cover more and more schools to spread the message of immunity far & wide," Dabur India Ltd CEO Mr. Sunil Duggal said.
Speaking about the initiative, Mr. K K Chutani, Executive Vice President-Marketing, Dabur India Ltd. said, "Today's fast-paced and highly competitive lifestyle, increasing pollution levels, epidemics like dengue, unhygienic food & water are all taking a toll on our health. A strong immune system helps protect from a host of diseases and recurring ailments. However, most of us do not have a strong immune system and hence are susceptible to diseases. This is especially true for children since their immune system is still developing and hence they can be more vulnerable. In this backdrop, Dabur Chyawanprash -- being one of the leading healthcare brands in the country – has taken up the responsibility to drive awareness on the need for immunity especially amongst children, the future of the country through the Immune India campaign.".
"Recognizing the fact that schools play a paramount role in shaping a child's future since they are the primary caregivers during the formative years, the Immune India campaign is focused on schools. For the last few years through the Immune India campaign we have been reaching out to schools across the country to educate students & teachers on the need for immunity. This year we have taken the dream of an Immune India a step further with the Dabur Chyawanprash Immune India School Challenge through which Dabur Chyawanprash with our wellness partner, Fortis, has identified and recognized the healthiest schools," Mr. Chutani added.
About Dabur India Ltd.
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: 0120-4374935

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