Oct 04, 2010

Dabur Gulabari Hunts for Miss Fresh Face of Northeast 2010

Press release

New Delhi
Monday, October 04, 2010
  • Winner to bag a one-year modelling contract with Dabur Gulabari
  • Model hunt to be conducted across 25 colleges and educational institutions in Northeast
Guwahati, October 03, 2010: The hunt for the Fresh Face of Northeast is back. Dabur India Limited, India’s leading natural Beauty Care Company, today announced the launch of the second edition of its mega model hunt -- Dabur Gulabari Miss Fresh Face of Northeast, 2010. The pageant is being organised to discover the fresh new face from Northeast, a face that embodies the values of Dabur Gulabari - soft, fresh skin that glows like a rose. The winner of the contest will bag a one-year modeling contract with Dabur Gulabari and a cash prize of Rs 50,000. The first runner up will take home a cash prize of Rs 30,000 and the second runner up will get Rs 20,000.
“Rose has been synonymous with beauty, softness and freshness. Dabur Gulabari captures the essence and goodness of roses in each of its products and is the only personal care brand in India offering the benefits of rose for ‘soft, fresh skin that glows like a rose’. The brand has always been associated with beauty and this mega model hunt is another step forward in that direction,” said Dabur India Ltd Brand Head-Gulabari, Mr. Prashant Agarwal.
The model hunt would be conducted across colleges and institutes in Northeast. This year the on ground activation is being extended to cities like Jorhat and Agartala apart from Guwahati. Registrations would open from Monday, October 4 and would close on Saturday, October 16. The shortlisted contestants would go through a city audition to be held at Guwahati and Jorhat, where from an independent jury will pick 18 finalists, who would compete for the coveted crown of ‘Dabur Gulabari Miss Fresh Face of Northeast 2010’ at the Grand Finale to be held on Wednesday, 27 October at ITA Auditorium, Machkhowa, Guwahati.
Having received an overwhelming response for Dabur Gulabari Ms. Fresh Face of Northeast 2009, Dabur Gulabari has decided to take the initiative further and make it an annual affair. Gulabari has also rolled out similar initiatives in Delhi, West Bengal, Hyderabad and Uttar Pradesh.
“This is our second initiative in Northeast after successfully hosting the maiden event last year. This initiative is also a unique way of spreading beauty awareness among the young and college-going girls of Northeast. This pageant will also offer the young girls from the city a platform to enter the world of mainstream modeling,” Mr. Prashant Agarwal added.
Dabur Gulabari skin care portfolio includes Dabur Gulabari Rose Water, Moisturizing Cold Cream, Moisturising Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skin care range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non–oily look. Rose oil has, for long, been known for its therapeutic properties in curing dry, sensitive and aging skins. Rose oil enlivens inner beauty, helping the skin to radiate inner glow.
Offering the promise of ‘fresh, soft and rose-like glowing skin’, the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today’s environment and keeping it soft, the natural rose extracts in the Gulabari range also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment.
About Dabur India Ltd
Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages, and Fem for fairness bleaches & skin care.
For further details contact:
Abhijit K Borah
Corporate Communications
Dabur India Ltd.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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