Jun 10, 2013

Dabur Expands Skin Care Portfolio, launches Oxy Life Gel Bleach

Press release

New Delhi
Dabur Expands Skin Care Portfolio, launches Oxy Life Gel Bleach
Monday, June 10, 2013
  • R&D Innovation leads to birth of Worlds first ever Gel-based facial bleach
New Delhi, June 10, 2013: Dabur India Ltd., India's leading natural health and beauty care company today announced the expansion of its skin care portfolio with the launch of the World's first Gel-based facial bleach – Oxy Life Gel Bleach with Aloe Vera. Innovated by Dabur Research & Development Centre basis extensive R&D, Oxy Life Gel Bleach is also the first bleach that packed with the goodness of Oxygen and Aloe Vera together, making it the mildest bleach available in the skin care market in the country.
Announcing the launch, Mr. Sanjay Singal – Head of Marketing, Skin Care, Dabur India Ltd. said "Innovation has been identified as a key growth driver by Dabur. It is our ever growing focus on enhancing our R&D capabilities that helps us offer unique solutions to the consumer needs and Oxy Life Gel Bleach is a fine example of that. Oxy Life Gel Bleach is an innovation that offers modern day woman a skin care solution that gives her instant glow while making her skin soft. It would be mildest skin bleach available in the market suitable even for sensitive and problem prone skin."
Oxy Life Gel Bleach infuses active oxygen into the skin helping clear tan, remove dead skin, reduce hyper pigmentation and uneven skin tone, and open pores making the skin breathe while Aloe Vera in it works as the natural skin conditioning agent moisturizing the skin and making it soft & supple. As it is gel based, unlike cream based bleaches, it doesn't contain oil and suitable for all skin types including oily, sensitive, problem prone skins.
Oxy Life Gel Bleach, which has been dermatologically tested and certified, would be available both in retail market as well as for parlor use in the pack sizes of 8 gms, 24 gms and 330 gms priced at Rs 35, Rs 80 and Rs 375 respectively. The parlor use pack would also have a special skin serum -- Oxy Life Post Bleach Skin Brightening Serum -- specially developed using the unique Oxysphere Technology. The serum, which again is the first-of-its-kind in the Indian market, gives additional boost of pure Oxygen to the skin providing instant brightening, smooth texture and a soothing effect to the skin.
"We hold the patent for Oxysphere technology innovated by DRDC in collaboration with German labs. Using this technology pure active Oxygen molecule can be trapped in a product which gets released deep into the skin on application. With the launch of Oxy Life Gel Bleach we aim to further strengthen our leadership position in the approximately Rs 300 Cr skin bleach market and set new benchmarks for the growth of the category." added Mr. Singal.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com


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