March 22, 2016

Dabur Expands Skin Care Portfolio

Press release

New Delhi

Dabur Expands Skin Care Portfolio with launch of Fem Diamond Creme Bleach

Tuesday, March 22, 2016

New Delhi, 22nd March, 2016: Strengthening its presence in the Skin Care market, Dabur India Ltd today announced the expansion of its most trusted facial bleach range with the launch of the premium Fem Diamond Creme Bleach. The specially formulated diamond creme bleach is packed with real Diamond Dust to give your skin long-lasting sparkling white shine.

The dermatologically tested Fem Diamond Creme Bleach comes with pre-bleach and post-bleach cream add-ons that help optimize skin rejuvenation and nourishment for a pleasant bleaching experience and long lasting sparkling white shine.

“Every woman today desires to have smooth glowing skin with no dark spots, patchiness, sun tan etc. Hence they always have a hidden wish for flawless complexion and skin. We, at Dabur, are now delighted to offer this unmatched Fairness experience to our consumers with the new premium Fem Diamond Creme Bleach. Application of bleach lightens the skin complexion by reducing the concentration of the skin darkening pigment and gives your skin a healthy glow. Fem Diamond, with its advanced formula, keeps the glow for much longer duration than any other normal bleaches ” Dabur India Ltd Category Head-Facial Bleaches Mr. Prashant Agarwal said.

“There is no better evidence of product delivery than the fact that over recent times, bleaching has become a very popular skin care practice with more and more women making it part of their skin care regime. The frequency of use has also gone up with consumers realizing the efficacy. With skin problems like tanning, clogged pores and dead cells etc. becoming routine due to today’s hectic lifestyle and environmental hazards, Fem Diamond Creme Bleach would continue to provide consumers solutions from these problems giving their skin long lasting glow and fairness with a healthy and pleasant Fairness experience,” Mr. Agarwal added.

Fem Diamond Creme Bleach is available in two SKUs: single-use pack for Rs 40 and triple-use pack for Rs 80. The new Fem Diamond Creme bleach is a result of thorough consumer and dermatological tests, backed with strong R&D support. “Apart from giving instant and long lasting glow and fairness by reducing the melanin level considerably, facial bleaching also helps clean clogged pores thereby helping the skin breathe, reduce pigmentation and remove dead cells. This makes bleaching not just a special occasion use skin care product, but a regular part of one’s healthy skin care regime. Once or twice a month use of facial bleach is ideal to maintain a lively and glowing face,” he said.

Diamond is the fastest growing sub segment in the bleach category and with Fem Diamond Creme we plan to leverage the space by offering an upgraded product with the promise of ‘long lasting shine’, a first in the category,” Mr. Agarwal added.

About Fem

Fem is one of the five Master Brands of Dabur India Ltd with a range of products for the Skin Care and Salon category. Fem is also the country's Most Trusted Facial Bleach brand. The Fem range today has five different facial bleach products to cater to the varying skin types of Indian consumers: Fem Fairness Naturals Saffron Creme Bleach for fair complexion, Fem Fairness Naturals Pearlfor wheatish to dark complexion, Fem Fairness Naturals Gold Bleach for special occasions to provide a long-lasting Golden glow, Fem Turmeric Herbal Bleach for all skin types and the latest addition Fem Diamond Creme Bleach for sparkling white shine.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

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