Dec 27, 2012

Dabur Expands Fruit Juice Range With New Real Activ Fibre+ Variants

Press release

New Delhi

Dabur Expands Fruit Juice Range With New Real Activ Fibre+ Variants

Thursday, December 27, 2012
  • Two new variants launched : Banana Strawberry & Green Apple Punch
  • Activ Range now extended to 11 variants
  • Launches new 360 degree campaign : Activate Life
New Delhi, December 27, 2012: Dabur, the country’s leading packaged fruit juice maker, today announced the expansion of India’s first fiber-enriched fruit beverage range – Réal Activ Fiber+ with the launch of two new exotic fruit-mix variants – Banana Strawberry & Green Apple Punch. The new beverage range contains soluble dietary fiber – a first in India – that helps you stay fit and lead an active life.
With launch of these two variants, the Réal Activ range has been extended to 11 variants now. Together, Réal and Réal Activ have 25 different variants in the market today. In tune with the launch of the new variant, Réal has also rolled out a new 360-degree communication campaign titled “Activate Life”.
Announcing the launch of the new variant, Dabur India Ltd Category Head – Réal Activ, Mr. Anirudh Pandharkar said: “Réal Activ Fiber+ Banana Strawberry & Réal Activ Fiber+ Green Apple Punch are the latest variants brought to you by the Réal family; and possibly amongst the most exotic. Made from 100% hand-picked fruits, these two new variants from Réal Activ Fiber+ are loaded with the goodness of fiber that keeps you fuller for longer. It leaves you with enough energy and confidence to activate life and stay fit.”
“In today’s hectic lifestyle, our meals lack fiber which is an essential element of balanced diet. Unfortunately, there’s no beverage available in the market -- be it a juice or fruit drink or cola -- which has the goodness of dietary fiber. Made from 100% fruit juice with NO added sugar and NO preservatives, the Réal Activ Fiber+ range gives us the necessary fiber intakes that our body needs and will help complete our daily dose of fiber in a tasty way. It is almost like having a whole fruit. With this, we aim to further expand the fruit-based beverages category and give our consumers more choices to make their modern hectic lifestyle healthier,” Mr. Pandharkar added. Real Activ Fiber+ will make a healthier & tastier snack choice for consumers who are conscious about their health and fitness.
About Réal Activ Fiber+ Banana Strawberry & Réal Activ Fiber+ Green Apple Punch
Réal Activ Fiber+ Banana Strawberry is an exquisite blend of delicious Strawberry, Banana and other fruits. Handpicked from best of orchards and packed with the goodness of fiber, it offers a mesmerizing taste that leaves you wanting for more. Réal Activ Fiber+ Green Apple Punch is a fine blend of crispy Green Apples and other delicious fruits that offers a delectable taste for you to savour. The Réal Activ Fiber+ range contains unique dietary fiber ‘Resistant Maltodextrin’, which helps manage weight & stay fit; keeps digestive system healthy; maintains heart health; and enhances fullness.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935


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