Dabur expands Ayurvedic Medicines portfolio with launch of 2 new products

Panaji, December7th, 2022: As part of its mission to popularise Ayurveda among the modern-day consumers, the world’s largest Science-based Ayurveda major Dabur India Limited today announced the launch of two revolutionary breakthrough products – Premium Sugar-Free health restorative Ratnaprash Sugar-Free & Ayurvedic Digestive Tonic Aampachak kadha, at 9th World Ayurveda Congress & International AROGYA EXPO Goa.

Ratnaprash Sugar- free is an Ayurvedic formulation which is good for general health and also provides strength, stamina and vigour. Ratnaprash, enriched with goodness of real pearls, keeps you active all-day long. It’s a 365-days Prash and can be consumed all through the year, in any season, as it is useful as a health restorative and helps in improving physical endurance and power. Real Moti is the key ingredient in Ratnaprash, which cools down the digestive process. Priced at Rs 565 for 450g pack, Dabur Ratnaprash Sugar-Free is available in offline retail stores and leading online platforms like 1mg.com

Aampachak Kadha helps to strengthen Digestive System and increase Appetite with ayurvedic formulation. It contains all important Aampachak and digestive herbs like Jeerak, Shunthi, Bhumiamla, Harad, Pippali, Ajwain, etc. It is useful for all types of Digestive troubles like Acidity, Bloating, Gases and Loss of Appetite. The product will be available in a 450ml pack at INR 210.

Dabur India Limited Head of Marketing – Ethical Dr. Durga Prasad Velidindi said: “With our rich 138-year heritage of Ayurveda and deep knowledge of nature, Dabur has always focused on safe, cost-efficient and effective health care for all through the study of authentic Ayurveda manuscripts. The launch of these new revolutionary products – Ratnaprash sugar free & Aampachak kadha -- is another major leap forward in marrying the ancient Indian knowledge of Ayurveda with cutting edge of science. These products are a perfect blend of herbal goodness crafted to defeat day-to-day diseases.”

As part of its continued efforts to make Ayurveda more contemporary and promote it among the new generation, Dabur will conduct special seminars for Ayurveda practitioners & consumers in World Ayurveda Congress, scheduled to be held in Goa from December 8th to 11th, 2022. Being a pioneer in manufacturing and marketing more than 800 Shastroka Ayurvedic medicines, especially Ras-Bhasma & Asava-Arishta.

Dabur India Ltd AGM Marketing- Ethicals, Mr. Mandeep Oberoi, said: “We’re glad to be a part of the World Ayurveda Congress, which is a perfect platform to impart Ayurveda knowledge entrenched in our roots. This seminar will provide the much-needed a platform to connect and interact with practitioners, and also contribute to bring about a paradigm shift in creating possibilities for promoting Ayurveda.”

About Dabur India Ltd

About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 136 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes nine Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur PudinHara and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika in the Personal care space; and Réal in the Foods category.