Dabur expands Ayurvedic Medicines portfolio with launch of 2 new products

Jodhpur, February 4th, 2019: As part of its mission to popularise Ayurveda among the modern-day consumers, the world’s largest Science-based Ayurveda major Dabur India Limited today announced the launch of two revolutionary breakthrough products – a health restorative Ratnaprash & a special medicine for improving heart health Hridayasava, at the “KAUMARCON-2019”, International Conference on Mother and Child Care through Ayurveda.

 

Ratnaprash is an Ayurvedic formulation which is good for general health and also provides strength, stamina and vigour. Ratnaprash, enriched with goodness of real pearls, keeps you active all-day long. It’s a 365-days Prash and can be consumed all through the year, in any season, as it is useful as a health restorative and helps in improving physical endurance and power. Real Moti is the key ingredient in Ratnaprash, which cools down the digestive process.

 

Hridayasava, on the other hand, is an Ayurvedic Asava formulation which is beneficial for heart and is also an excellent Rasayana. It is enriched with herbs like Arjuna, Ashwagandha, Giloy, Pushkarmool and Shankhpushpi. These ingredients have been documented to possess Hridya (beneficial for heart), Balya (improve strength and stamina) & Rasayana (rejuvenating agent) properties.

 

Dabur India Limited Head of Marketing – Ethical Dr. Durga Prasad Velidindi said: “With our rich 134-year heritage of Ayurveda and deep knowledge of nature, Dabur has always focused on safe, cost-efficient and effective health care for all through the study of authentic Ayurveda manuscripts. The launch of these new revolutionary products – Ratnaprash & Hridayasava -- is another major leap forward in marrying the ancient Indian knowledge of Ayurveda with cutting edge of science. These products are a perfect blend of herbal goodness crafted to defeat day-to-day diseases.”

 

As part of its continued efforts to make Ayurveda more contemporary and promote it among the new generation, Dabur  in association with Dr. S R Rajasthan Ayurved  University, Jodhpur,  Global Ayurveda Conferences, USA & Association of Ayurvedic Professionals of North America (AAPNA) conducted special seminars for Ayurveda practitioners & consumers at Rajasthan Ayurved  University. Being a pioneer in manufacturing and marketing more than 800 Shastroka Ayurvedic medicines, especially Ras-Bhasma & Asava-Arishta, Dabur is committed to promote traditional Ayurveda & Ayurvedic principles.

 

Dabur India Ltd General Manager Medical Marketing Mr. Birender Singh Rana, said: “We’re glad to be a part of the World Ayurveda Congress, which is a perfect platform to impart Ayurveda knowledge entrenched in our roots. This seminar will provide the much-needed a platform to connect and interact with practitioners, and also contribute to bring about a paradigm shift in creating possibilities for promoting Ayurveda.”

 

Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 134 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.