Dabur enters Packaged Coconut Water market with Real Activ
Wednesday, April 02, 2014
New Delhi, April 02, 2014: Dabur India Ltd, the country's leading packaged fruit juice & beverage maker, today announced the expansion of its packaged food business with the launch of 100% natural Tender Coconut Water under the Réal Activ brand. Réal Activ Tender Coconut Water is rich in minerals, totally pure and 100% natural with no added sugar, preservatives, making it the purest liquid second only to water.
Announcing the launch Dabur India Ltd Category Head-Foods Mr. Praveen Jaipuriar said: "Coconut is nature's miracle fruit. The health benefits of coconut water are numerous. It has natural hydrating qualities and is a great source of nutrients. Naturally rich in minerals and electrolytes, coconut water recharges and detoxifies you. Demand for Coconut water is growing by the day as more and more consumers are beginning to realize the endless benefits of natural coconut water. Dabur has always been known for offering natural, healthy products that provide wholesome nutrition. With the launch of Réal Activ Coconut Water, we are further expanding our fruit-based beverages category to give our consumers more choice to make their modern hectic lifestyle healthier."
The new Réal Activ Coconut water will be available in 200 ml bottle priced at Rs. 35. Dabur will soon be executing a 360-degree marketing campaign to promote the product. This will include outdoor advertising, television & print campaigns and social media marketing.
Dabur has been operating the 100% fruit juice market with its brand Réal Activ, which offers a range of fruit and vegetable juices with no added sugar & no added preservatives. Réal has always been at the forefront of innovation, having pioneered the concept of packaged fruit juices in India and also being the first to introduce 100% fruit juices and fruit-vegetable juices in the country.
Réal Activ is positioned as a healthy & tasty alternative to mid-meal Snacking, which helps one to manage weight effortlessly. The brand proposition is 'Snack Healthy, Stay Fit'. As part of its continuous endeavor to position itself as a Healthy Snacking Brand, Dabur expanded the range with the launch of India's first fruit fiber beverage, Réal Activ Fiber+, and Réal Activ Drinking Yoghurts.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- +91120-3982000, 3001000 extn 2101/2508 Fax: +91120-4374935 Email:corpcomm@dabur.com
