Apr 25, 2011

Dabur Enters Hand Sanitizer Market With Fem Safe Handz

Press release

New Delhi
Monday, April 25, 2011
New Delhi, April 18, 2011: Dabur India Ltd., India’s leading natural health and beauty care company, today announced its entry into the hand santizer market with the launch of Fem Safe Handz instant hand sanitizers. Fem Hand Sanitizer effectively disrupts bacteria’s cell membrane & virus’ outer coat, thereby kills harmful bacteria & inactivates viruses on your hands. It has been clinically proven to instantly kill 99.9% germs. Its unique moisturizing complex helps retain moisture, leaving hands soft & supple.
Announcing the launch, Ms Gunjan Pandey, Category Head – Body Care, Dabur India Ltd. said, “With changing lifestyle of consumers and increasing health hazards due to recurrence of viral attacks, there has been a growing need for getting instant and on-the-go protection against germs. Fem Safe Handz comes with the promise of offering consumers anytime anywhere protection against life threatening bacteria and viruses including H1N1 virus. It is easy to carry as it fits perfectly into one’s pocket and is to be used without water or soap, hence making it convenient for the consumer to keep her hands clean and safe on the go. It is also non-sticky, dries quickly and comes with soothing fragrance of Lemon and Blossom.”
Fem Safe Handz comes in two variants – Fem Safe Handz Lemon and Fem Safe Handz Blossom in 50 ml and 100 ml bottles priced at Rs 49 and Rs 89 respectively.
“The instant hand sanitization market is still at a nascent stage in India and expected to grow at a fast pace with growing consumer awarness for anywhere anytime protection against deadly bacteria and viruses. With Fem Safe Handz we expect to create a strong position in the market and also create new users by way of further driving consumer awareness,” Ms Pandey added.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com


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