Initiative aims to show gratitude towards Police Force for their selfless service towards the citizens during COVID-19
New Delhi, Oct 28, 2020: Moving forward on its mission to create awareness about the importance of immunity and supporting the corona warriors, Dabur Chyawanprash, the flagship immunity booster from the House of Dabur India Ltd, today organized a unique program ‘Seva Ko Salaam’ to honour the bravehearts of Delhi Police for their selfless services during the challenging times.
Under this initiative, a team of Dabur volunteers are asking citizens to share their feelings for the Police Force of Delhi and collect their good wishes / signatures for the good health of Policemen. Against every wish collected, Dabur would donate a pack of Dabur Chyawanprash to Delhi Police.
Spaking on the occasion, Dabur India Ltd Marketing Head-Health Supplements Mr. Prashant Agarwal said: “Dabur Chyawanprash ‘Seva Ko Salaam’ is aimed at extending our gratitude towards the Police Force who have worked fearlessly and protected millions of citizens during COVID-19. As part of the initiative, we are also honouring the Police Personnel with mementos and Exemplary Service Certificates, which were handed over to the Deputy Commissioner of Police, Delhi and his team. Through this initiative, we will be supporting the health of police personnel from 100 police stations across the city.”
Dabur India Ltd Consumer Activation Head Mr Rajat Mathur said: “We thank the Delhi Police for their support towards the millions of residents of Delhi during this tough period. Dabur is committed towards its motto of being ‘Dedicated to the Health and Well-Being of every household’ and this initiative is also a step forward in this mission. Through our ‘Seva Ko Salaam’ initiative, we are seeking to boost the immunity of our frontline warriors besides honouring them fortheir selfless service towards the community.”
About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 136 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes nine Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Lal Tail, Dabur Honitus and Dabur PudinHara in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika in the Personal Care category and Réal in the Foods category.
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Byas Anand
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