Oct 08, 2012

Dabur Brings Back Thirty Plus Energy Capsules In A Youngeen Avatar

Press release

New Delhi
Dabur Brings Back Thirty Plus Energy Capsules In A Youngeen Avatar
Monday, October 08, 2012
  • Brand re-launched with powerful combination of Musli, Shilajit and Gold along with other rejuvenating herbs
  • Malaika Arora Khan Signed as brand ambassador
New Delhi, Oct 08, 2012: India’s first-ever rejuvenator brand ‘Thirty Plus’ is now making a comeback with its new owner Dabur India Ltd. Dabur, India’s leading natural & Ayurvedic health care company, today announced the relaunch of the health rejuvenator and energizer brand, Thirty Plus, in a powerful ‘youngeen’ avatar as also with a brand new formulation keeping the energy needs of the today’s time in mind.
Dabur has also roped in Bollywood cine celebrity Malaika Arora Khan as the new brand ambassador for Thirty Plus. The new formulation is now a powerful blend of various rejuvenating and potent Ayurvedic herbs, making it the true rejuvenator for all 30-Plus male to make them feel young again.
Dabur India Ltd Category Head-OTC business Mr. Anil V. Kaushal said, “Thirty Plus has been a trusted health revitalizer brand which Dabur acquired sometime ago. Leveraging Dabur’s expertise in natural and Ayurvedic healthcare, we have re- energized the product making it more relevant for today’s 30-Plus male, with powerful ingredients like Gold, Musli and Shilajit. Given the hectic lifestyles, the needs of the growing 30-Plus males in India are vastly different. External factors like work load, stress, deadlines etc lead to burnout during the day and therefore also affecting his spending quality time with family in the evenings.There is no product available today that addresses this need gap. Dabur Thirty Plus has key ingredients which help you feel youthful and active maintaining your strength, stamina and vigour. It helps energize, rejuvenate, vitalize and strengthen the body to be ready day or night. And he can feel ‘Youngeela’ again.”
Dabur Thirty Plus brand is being launched with a new communication – ‘Ho Jaa Youngeela Re!’.
The new campaign, featuring Bollywood heartthrob Malaika Arora Khan, will go on air shortly. The high energy commercial is an interesting concept of a Middle Aged male protagonist’s fight with his own self in terms of strength and stamina. He is unable to keep pace with his imaginary younger self and keeps on losing to himself, every time. Rejuvenated with Dabur Thirty Plus, he is ready when the situation demands - and displays his heroism with youthful energy to impress Malaika Arora in true filmy style.
About Dabur India Ltd
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages, Honitus for cough & cold and Fem for fairness bleach.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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