Jun 28, 2010

Dabur Amla Nelli Hair Oil Organizes Longest-Ever Non-Stop Head Massage Session

Press release

New Delhi
Monday, June 28, 2010
  • Set To Enter Limca Book of Records
  • Brand Ambassador and Tamil cine star Sneha adds glamour to the occasion
Chennai, 28th June, 2010: Dabur Amla Nelli Hai Hair Oil, India’s most preferred hair oil brand, is set to achieve a world record with India’s longest non-stop hair massage session. The longest-ever non-stop hair massage session – christened Dabur Amla Nelli Hair Oil Chennai Mudi Massage Marathon -- lasted 12 hours with 248 women participating in the marathon massage held at the Abhirami Mall in Chennai.
The event was also graced by popular Tamil cine star and Dabur Amla Nelli Hair Oil brand ambassador Sneha, who encouraged the participants. “I am very excited to represent a highly trusted brand like Dabur Amla Nelli Hair Oil, a brand that I have personally been using for years now. I have been a firm believer in the goodness of the magical fruit Nelli and now it is proven with consumer research that Dabur Amla Nelli Hair Oil gives visibly blacker hair compared to ordinary coconut hair oil. I am delighted to be a part of this record breaking feat of non-stop massage session and also enthused by the great response from the audience. The fact that my beloved city of Chennai is playing host to this achievement has, in fact, doubled my joy,” Sneha said.
The event kicked off at 10am in the morning and continued to massage 248 people till 10pm. Six head massage stations were set up at the venue wherein 6 masseurs offered head massage to people throughout the 12 hours without any break in between.
On the occasion, Mr. Arvind Shukla, Brand Head (Dabur Amla Hair Oil), Dabur India Ltd, said: “Dabur Amla Nelli Hair Oil, which is proven to make hair blacker than ordinary coconut hair oil, is proud to achieve this feat. The idea is to make millions of women experience the Dabur Amla Nelli Hair Oil promise of rich black and strong hair.”
Dabur Amla Hair Oil is the largest brand in Dabur India’s portfolio. It is today the largest hair oil brand in the country with over 35 million consumers. The brand has always being synonymous with beauty & has been endorsed by well-known celebrities reigning beauty queens of Bollywood like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee. Dabur Amla Hair Oil is a brand that has constantly evolved as the epitome of beauty for Indian women.
About Dabur
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for instant fairness & skin care.
For further information, contact:
Byas Anand / Abhijit K Borah
Corporate Communications
Dabur India Ltd.
Ph.: +91-9811994902 / +91-9654080123
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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