May 03, 2011

Dabur Acquires 30-Plus Brand From Ajanta Pharma

Press release

New Delhi
Dabur Acquires 30-Plus Brand From Ajanta Pharma
Tuesday, May 03, 2011
New Delhi, May 3, 2011: Dabur India Ltd, India’s leading natural health care company, today entered into an agreement with Mumbai-based Ajanta Pharma Limited to acquire Ajanta’s over-the-counter energizer brand ’30-Plus’.
“We are very happy to announce the acquisition of ’30-Plus’ brand. For every acquisition that we make, we look at synergies which can complement Dabur's existing portfolio. The acquisition of '30-Plus' is part of an aggressive strategy to build capability on the OTC health care business and I am confident that this transaction will helps us in our endeavor to further strengthen our portfolio in this category,” said Dabur India Ltd. Group Director Mr. P. D. Narang.
Launched in 1990 as an herbal energizer capsule, 30-Plus was a key brand for Ajanta Pharmaceuticals. Endorsed by Bollywood veterans like Jeetendra, it was positioned as an energizing capsule for thirty-plus males and was an instant hit among consumers in India.
30-Plus is one of the oldest and strongest health care energizer brands in the country. Dabur has identified health care as a key growth area for the future and is lining up a host of initiatives for this segment going ahead. Dabur is now focused on quickly seizing attractive opportunities this transaction has created towards increasing its presence in the OTC health care market.
“Dabur is committed to the health & well-being of every household with a portfolio of superior quality products at affordable prices. As with our previous acquisitions, this deal too will offer us synergies and an opportunity to broaden the company’s product portfolio to further capitalize on the emerging opportunities in domestic and international markets,” Mr. Narang added.
PwC were the advisors to the deal.
About Dabur India Ltd
Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages, and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935


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