Chandigarh, December 16th, 2016: Fem, India's Most Trusted facial bleach brand from the House of Dabur, today hosted the Grand Finale of its mega model hunt – Fem Miss North India Princess 2016 – in Chandigarh. The grand finale saw 12 finalists competing for the final crown and Chandigarh-based Jasmine Aulakh was crowned Fem Miss North India Princess 2016 after an extensive evaluation by a panel of prominent judges from world of fashion and glamour. Jasmine also won a Maruti Celerio car and an opportunity to enter the professional world of modelling.
Kanpur’s Vijeta Shrivastav was the First Runner Up, while Shivangi Negi of Delhi was crowned the Second Runner Up at the event. With Fem Miss North India Princess, Dabur is giving a platform to young girls across cities of North India to showcase their beauty. The hunt saw entries of 11,000 girls from colleges in North India that covers cities across five states - Delhi-NCR, Uttar Pradesh, Uttarakhand, Punjab and Himachal Pradesh. Out of 100 semi-finalist 12 finalists were selected, these finalist were given a extensive workshop of comprehensive grooming & personality development, under the watchful eyes of a group of renowned experts from the fields of Beauty, Modelling, Fashion, Make-Over, Choreography & Styling.
On this occasion, Ms Minoo Phakey, Skincare Marketing Head, Dabur India Limited said, “Fem has always been associated with beauty, glow & instant transformation and this mega model hunt is another step forward in that direction. With Fem Miss North India Princess, we are seeking to offer young girls a platform to showcase their beauty and also enter the world of mainstream modeling. Fem Fairness Naturals has been adding glow to the faces of millions of young girls for decades now. Fem Miss North India Princess 2016 is an initiative that will also serve as a unique way of spreading beauty awareness among the young and college-going girls of North India."
The jury panel comprised of eminent personalities from entertainment world such as Ms. Divya Dutta (Bollywood Actress), Ms. Savita Bhatti (Eminent Theatre & TV personality & wife of Late Jaspal Bhatti), Ms. Kavita Jain (Minister of Women & Social Justice, Govt. of Haryana), Ms. Priyanka Khosla (Fashion Designer & Director, INIFD), Dr. Deepali Bharadwaj (Skin Aesthetics Specialist & Celebrity Beauty Expert), Ms. Nayanika Chatterjee (Super-model), Mr. Jeev Milkha Singh (Internationally Acclaimed Golfer).
Fem is the oldest and most trusted brand in the bleaches category. FEM is also the market leader in the category and is constantly innovating and adding to its portfolio to address different needs of the young evolving consumer. FEM, the skin fairness range from the House of Dabur, comes with the promise of instant transformation giving the user a glowing skin. The FEM range of bleaches promises its consumer a transformation that makes her “party ready in a jiffy”.
FEM has recently launched a new variant in its portfolio FEM Gold Ultra Crème Bleach that gives you a superior Ultra Glow through its 3-step process of Ultra Pre Bleach Crème, Ultra Bleach Mix with real gold dust and Ultra Post Bleach Crème. The Fem range has 5 other variants under it – FEM Diamond Crème Bleach, Fem Fairness Naturals Gold Bleach, Fem Fairness Naturals Saffron Crème Bleach, Fem Fairness Naturals Pearl and Fem Turmeric Herbal Bleach priced very affordably in the range of Rs 29 to Rs 40 for a single use. Fem is also the first fairness bleach brand to be dermatologically tested to be safe on skin.