Tuesday, April 05, 2011
New Delhi, April 04, 2011: Dabur India Ltd., India’s leading and fastest growing toothpaste maker, today announced the signing of Bollywood actress and fitness icon Bipasha Basu as the new brand ambassador for its premium toothpaste brand Dabur Meswak. The first media campaign for Dabur Meswak Toothpaste featuring Ms Bipasha Basu will be launched this week.
“Meswak toothpaste is scientifically proven to reduce tartar & plaque, fights germs & bacteria to keep gum healthy, prevent tooth decay, eliminates bad breath and ensures strong teeth. In short, Meswak provides Incredible and Complete Oral Care, which is core to complete fitness and well-being. Bipasha Basu is India's health & fitness icon and we are delighted to have her as our brand ambassador. Bipasha will help establish an instant connect between Meswak's values and the Indian masses,” said Dabur India Ltd Category Head-Oral Care Mr. Rana Banarjee.
Speaking about her association with Meswak, Bipasha Basu said, “Oral hygiene is an important part of an overall fit and healthy personality. If you look after your body and your eating habits, it’s also equally important to look after your basic oral and dental hygiene. That’s why I am endorsing a product like Dabur Meswak, which has the power of nature’s wonder herb Miswak and addresses all issues pertaining to one’s dental hygiene needs.”
About Dabur Meswak
Meswak is a scientifically formulated Natural toothpaste with pure extract of the Miswak plant 'Salvadore Persica', the famous 'Toothbrush Tree' used for centuries. The astringent and anti-bacterial properties of Meswak ensures Complete Oral care by providing effective protection against cavities, plaque & tartar, fights germs, bacteria & tooth decay and prevents gum diseases.
About Dabur India Ltd
Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com
