November 3, 2010

Bhanita Mahanta is Dabur Gulabari Miss Fresh Face of Northeast 2010

Press release

New Delhi
Wednesday, November 03, 2010
  • Bags a cash prize of Rs 50,000 and 1-year modeling contract with Dabur
  • Hannah Partin from Arunachal Pradesh is 1st Runner-Up, Rajkanya Baruah from Assam is 2nd Runner-Up
Guwahati, October 28, 2010: Glamour, glitz & girls with a dash of Dabur Gulabari! Yes, the moment finally arrived with Dabur India Ltd. hosting the Grand Finale of the second edition of its biggest beauty initiative in Northeast -- Dabur Gulabari Miss Fresh Face of Northeast 2010. After three grueling rounds at the grand finale, Bhanita Mahanta from Guwahati was adjudged as the winner and walked away with a cash prize of Rs 50,000 and a one-year modeling contract with Dabur Gulabari. 
Hannah Partin from Arunachal Pradesh was adjudged the First Runner-Up and got a cash prize of Rs 30,000, while Rajkanya Baruah from Guwahati was the Second Runner-Up and took home a cash award of Rs 20,000. The contest had received an overwhelming response with close to 1,000 entries from across Northeast. After several rounds of screening and the audition held at Guwahati on 20th of October, 20 finalists were chosen to be groomed over the week by experts to make them ready for the grand finale held yesterday at the ITA auditorium, Machkhowa, Guwahati. The winner and the 2 runners up today interacted with media and shared their experiences and their success story. 
The Grand Finale of Dabur Gulabari Miss Fresh Face of Northeast 2010 was judged by an independent jury, which included Assamese cinestar Barnali Pujari, popular singer from Assamese film industry Anirban Das, celebrity bueaty expert Papori Dutta, fashion designer Payal Chadha and industrialist Dr Pramod Sarmah. This pageant has been organized to discover the fresh new face from the state, a face that embodies the core values of Dabur Gulabari - soft, fresh skin that glows like a Rose.
“We are immensely touched with the overwhelming response received during Gulabari Ms. Fresh Face of Northeast 2010. After one-month long auditions, we have selected 20 very promising, confident, bright and very talented girls who personify the values of Dabur Gulabari. The brand has always been associated with beauty and is the only personal care brand in India offering the goodness of rose for soft and fresh skin. With the success of this pageant held for the second consecutive year in Northeast, we have taken Dabur Gulabari’s association with beauty a step furtherin the region,” said Mr. Abhijit K Borah, Associate Manager, Corporate Communications, Dabur India Ltd. 
The Grand Finale saw the 20 charismatic young girls dazzling the ramp showcasing a variety of dresses which included a blend of western and ethnic wears, followed by a Question-Answer session with the judges. Each of the contestants vied with each other for the coveted crown. “This initiative was also a unique way of spreading awareness among the beauty conscious women Northeast, especially the young college-going girls. Hence, we had also organized in-depth grooming session for the finalists to educate them on various aspects of beauty and skin care, communications skills, ramp walking & personal grooming,” Mr. Borah said. 
The Dabur Gulabari skin care portfolio includes Dabur Gulabari Rose Water, Moisturizing Cream, Moisturizing Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skin care range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non–oily look. Offering the promise of ‘fresh, soft and rose-like glowing skin’, the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today’s environment and keeping it soft, the natural rose extracts in the Gulabari range also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment. 
About Dabur India Ltd 
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleach.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935

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