Nov 26, 2012

Beauties From Andhra vie for a place in Grand Finale of Hunt For Vatika Star

Press release

New Delhi
Monday, November 26, 2012
  • Contest receives over 30,000 entries
Hyderabad, Nov 25th, 2012: Dabur Vatika Enriched Coconut Hair Oil, the leading natural hair care product from the House of Dabur, today hosted the semi-final audition of its mega model hunt – Search For Vatika Star – in Hyderabad. Eight stunning beauties from Andhra Pradesh were shortlisted in the audition held today. These finalists will now vie for the coveted crown of Vatika Star at the Grand Finale to be held in December in Hyderabad. The winner of the ‘Search For Vatika Star’ contest would get an opportunity to feature in the next advertisement of Dabur Vatika Enriched Coconut Hair Oil.
In addition to the eight finalists, one Hyderabad resident also stands a chance to win a Wild card Entry to the finals of of the contestants shortlisted today from the audition now stand a chance to win a wild card entry into the Grand Finale of ‘Search For Vatika Star’ contest through a special on-air initiative, said Vatika Hair Oil Brand Head Mr. Rama Dhamija.
The contest saw participation from over 30,000 girls from the state. After a detailed screening and shortlisting exercise by an independent panel, 50 girls were shortlisted and invited for the semi-final audition held in Hyderabad to compete for a berth in the Grand Finale.
The contestants went through three intense rounds during the audition -- the introduction round, talent round and a question-answer session with the panel of judges. The talent round was the most exciting, which saw contestants display a variety of talent. Before the Grand Finale, the finalists will undergo a special grooming and training programme in the city in the presence of experts from the modeling and grooming industry, before they vie for the coveted title.
“By giving extra strength and thickness to hair, Dabur Vatika hair oil has been enhancing beauty of Indian women naturally for years now and has been the preferred choice of the consumer when it comes to her hair care needs. Taking this association with beauty an extra step further, the brand has launched this contest titled ‘Search for Vatika Star’ exclusively for the women of Andhra Pradesh. This is a campaign to identify the women with not only the most beautiful hair but also women who do extra in their lives. The winner of the contest would feature in the next advertisement campaign of Dabur Vatika hair oil. The auditions and grand finale of the contest would also be aired on television giving the participants wide spread exposure,” Mr Dhamija said.
About Dabur India Ltd
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935

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