Jun 05, 2010

Be The Face Here. Walk The Ramps There

Press release

Saturday, June 05, 2010
  • The biggest fashion platform ``Oxybleach Pure Model India`s International Face 2010`` launches in India and winners to be a part of the fashion week in Milan and Paris
Mumbai, June 5, 2010: Dreaming about walking the ramps of Milan & Paris? Oxybleach presents Pure Model India's International Face 2010 (IIF). A nationwide search for two winners who get a chance to take centre stage in the fashion capitals of the world.   ZoOm Active brings together style, poise and the raw power of ambition in its latest initiative.
Eesha Koppikhar, Subi Samuel & Hakim Aalim are just a few names who are going to be a part of this all India event. Playing the role of mentors, these eminent personalities will guide the contestant and help them achieve their goals.
The pan-Indian hunt for the two talented Oxybleach IIF faces will present to the world, the style and grace that represents India. The hunt is on for two faces – one male and one female – who will rise above all the entries from a nationwide series of regional pageants and will be judged for their ability to carry good looks, a fantastic figure and all the oomph they can muster. It is this elusive X-factor that will determine the winners whose lives will change forever.
Bala Iyengar, Business Head & Vice President, Zoom Entertainment Network Limited said, “Oxybleach IIF is an excellent opportunity for all fashion aspirants to be recognised at an international platform.  We hope to finalize the search by end of July after regional rounds in Delhi, Mumbai, Kolkatta, Chandigarh, Pune and Bangalore. One male and one female talent will be groomed for participation in two of the most prestigious fashion weeks in Paris & Milan.”
In addition to taking home the coveted title and Yamaha’s super stylish FZ-S bike, the winners will get a one-year contract with Pure Model Management and an international assignment to walk the fashion ramps in Milan and Paris.
PMM CEO Vishal Madhwar said ‘The objective of Pure Model Management is to find exceptionally good talent from India & showcase it on the international ramp. Keeping this objective in mind we decided to associate ourselves with Zoom Active’s initiative India’s International Face, 2010. The winner of the same will be sent to Paris & Milan fashion week (Spring Summer 2011). Adding to this the Celebrity Patron for Pure Model Management (PMM), Eesha Koppikhar, said, “I personally feel that this is a good association for the brand PMM. With the help of this, PMM will be able to establish themselves in international markets. PMM will produce international models in India and will showcase them on the international ramp.”
Dabur India Ltd Executive Vice President-Marketing (Personal Care) Mr. Vikas Mittal said: “Dabur is India’s second largest beauty care Company offering an array of products – like Oxybleach – that revives your skin. Oxybleach is a modern, contemporary brand which not only rejuvenates your skin but gives instant makeover to women leading a hectic, fast-paced life. India’s International Face, in many ways, mirrors the values of Oxybleach, making us the perfect fit as the title sponsor. Oxybleach is also proud to offer aspiring participants a chance to make it in the Top-6 finalists directly through a wild-card entry by writing about their ‘Oxybleach-moments’.”
On the bike that reflects the youthfulness and zeal of the contestants, Mr. Pankaj Dubey, National Business Head – India Yamaha Pvt. Ltd, said, - “Over the years Brand-Yamaha has built an everlasting relationship with the youth and is synonymous to the biking culture in India. It is a privilege to be associated with such coveted platforms like “India’s International Face of the Year” as they blend well with our brand identity. India Yamaha Motor will gratify Oxybleach IIF with their newly launched International Model the stylish FZ-S Bike. “
The regional auditions will lead to the final short listed candidates. These candidates will be groomed and trained by experts to hone their skills and attitude at The Westin Hotel, Mumbai. They will stay for the length of the contest. The grooming, training, and transformation of these finalists will be captured like never before in an 8 part series exclusively aired on ZoOm.
Mr. Jan Bundgaard, General Manager - The Westin Mumbai Garden City, added, “The Westin Mumbai Garden City is delighted to be associated with ‘India’s International Face 2010.’  Whether you’ve arrived for business or pleasure, the hotel offers a suite of amenities to inspire you to be at your best. We hope and believe that our association with Oxybleach IIF 2010 will prove to be for these young and talented men and women a journey of self discovery and in many ways a life changing experience.”
The Oxybleach IIF finalists will also be featured in the most coveted 2011 calendar shot by ace photographer, Subi Samuel. Expressing his feeling on being associated with Oxybleach IIF, Subi said, “It is an excellent platform for any fashion professional to get recognition on an international platform. I am here to share what I have learnt in the industry, to pour out my experiences - both good and bad. It's my privilege to associate and be a part of this excellent endeavor by Zoom Active."
Hair Styling Expert, Hakim Aalim states, “Oxybleach IIF will give the contestants a platform to be on the international scene in a big way. Indian beauty and Talent is respected globally I am really going to enjoy giving all the participants makeovers.”
Fashion Director, Lubna Adams, said, ““I am very excited about representing Femina’s legacy and knowledge for beauty and Fashion on this exciting platform. Feel that Zoom and IIF are giving the country’s aspiring models an opportunity to showcase their talents. India needs to see many initiatives like this, and I definitely feel that Indian models can make it big in the international circuit.”  
 Prachi Tiwari, Brand Publisher, Femina, said, “At Femina we strive to bring out the best in beauty and fashion for our readers. This excellent initiative by Zoom only helps our cause and we are delighted to bring alive the new Femina through this event.”
The event culminates in a grand finale where a jury of experts will finally select the winners and send them on their way to fame, fashion and stardom. So get ready to witness a one of its kind model hunt. Or be a part of it and give your dreams a chance to come true.
To register and know more about Oxybleach IIF, log on to www.iif2010.123greetings.com
About Oxybleach:
Oxybleach in a very short span of time had become a highly recommended brand by  leading beauty professionals and parlors . High stress city life takes a toll on the skin and takes the glow from your face. Oxybleach with its unique formulation breathes oxygen to the skin and revives the glow instantly. It was the world’s first bleach with a unique pre-bleach cream which forms a protective shield for even the most sensitive skin, giving a safe and enhanced bleaching experience. Oxybleach is available in 25 g pack  for retail channel and 325 g pack for professional channel.
ZoOm is a part of the Times Television Network which comprises TIMES NOW, ET NOW & ZoOm. Times Television Network reaches over 70 million viewers every month. A true Bollywood insider, Zoom brings to its viewers one of its kind offering of the industry via hottest entertainment stories, big shows, movies, trends and celebrity interviews every day.
The channel of choice for urban India, Zoom appeals to every film lover’s core need of 100% information, on the enigmatic world of Hindi Cinema. Nothing sells like Bollywood in India and Zoom is the only channel that connects over 80 percent of urban Indian households to 100% Bollywood.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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