18 Rural Youth Get Employment with Dabur Swalambhan Initiative

Tuesday, May 19, 2015

First Batch of rural youth successfully trained in Merchandising

 

Ghaziabad, 19th May, 2015: India's leading consumer products maker Dabur India Ltd today announced the successful completion of employment-guaranteed training of the first batch of rural youth under its ambitious community development initiative, 'Swalambhan'. Eighteen young boys have completed the month-long training programme under this initiative and were today awarded the completion certificate and a job offer letter, offering all the 18 rural youth employment immediately after completing the course.

 

This mega initiative is aimed at improving the employability of local youth from villages by providing them free technical training and skill development opportunities. The Project, being run in association with the Rural Development and Self-Employment Training Institute (RUDSETI), will offer training to rural youth on three key areas of Sales, Merchandising and Promotion. The youth will be offered guaranteed employment, post completing their training.

 

Speaking on the occasion, Dabur India Ltd Head-Global Human Capital and CSR Mr. A. Sudhakar said: "At Dabur, we believe that businesses play a vital role in expanding the talent pipeline in our country. With the Swalambhan initiative, our goal is to strengthen the employability of people, particularly the rural youth. It gives me great pleasure to see this first batch successfully complete their training. I wish them all the success in their career."

 

India today has a strong surplus in working population and a significant portion of this demographic dividend lies in rural areas, which will be one of the important growth engines in future. To leverage this advantage, it is imperative that companies should focus on skill building and vocational training to make the youth employable in the organized sector."Towards this end, Dabur has initiated the Swalambhan programme that seeks to make the rural youth more employable by arming them with the requisite skill sets. The objective of this initiative is to identify the training needs of the rural youth, provide training through a well-planned and designed curriculum, engage youth in business process and contribute in Nation Building and Economic Development of the country," Mr. Sudhakar added. 

 

In addition to training in Merchandising (for Visibility of Product and POS), this programme will also offer courses in Sales (for Salesman/Selling skills) and Promoter (for Attending customer). The month-long course covers in-house coaching, field training and exams & extra-curricular activity. 

 

Speaking on the occasion, Dr. K.P. Pant, Director, RUDSETI-Ghaziabad said: "The course curriculum design for our trainees has always been a dynamic process with regular updates depending upon the socio-economic changes and business opportunities in the operational areas. Looking at the great demand for skilled personnel in the area of merchandizing, sales and trade promotion in the area a new course has been developed in association with Dabur India Ltd, wherein we expect to train unemployed and unskilled youth. We are very optmisitic that at the end of the intervention and after imbibing the requisite skills, these youth will be absorbed by the industry."

 

 

The root idea of Rural Development & Self Employment Training Institute (RUDSETI) was laid through the concept of dharma at Dharmasthala. The word "Dharma" traditionally means religion, ritual, duty, righteousness and alms. It alos implies justice, truthfulness, freedom from fear, faith, solace, fulfilment and peace. Padmavibhushana Dr. D. Vereendra Heggade, Dharmadhikari of Dharmasthala foresaw the gap between the available jobs and rising youth population, and his initiative along with the backing of two PSU banks led to the establishment of RUDSETI way back in 1982 jointly by Sri Dharmasthala Manjunatheshwara Educational Trust, SyndicateBank and Canara Bank. The collective thinking gave concrete shape in providing an institutional framework in the form of Rural Development & Self Employment Training Institute in 1982.

 

 

Dabur India Limited is one of India's leading FMCG Companies. Building on a legacy of quality and experience for 130 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based beverages and Fem for fairness bleaches and skin care. 

 

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: 0120-4374935 Email:corpcomm@dabur.com