Value Creation Model
Inputs
Financial Capital
- 10,801 Cr Shareholder Funds
- 48 Cr in Tech Upgrades
- 31.5 Cr in Sustainability Investments
Manufactured Capital
- 12 manufacturing locations in India
- 414.87 Cr Capex (standalone) and ₹636.95 Cr Capex (Consolidated)
- Upgraded PET & CSD lines
- Robotic automation
Intellectual Capital
- 24 patents
- 15 new products
- New beverage innovations
- 45.64 Cr R&D spend
Human Capital
- 5,341 employees
- 10.2 Training hours per Full-Time Employee (FTE)
- 25 nationalities
- 109,605 OH&S training hours
- Expanded DEI efforts
- 360° feedback systems
Social & Relationship Capital
- 3.61 Million beneficiaries
- 37.27 Cr CSR spend
- 105% plastic waste processing
- Consumer grievance redressal
- Stakeholder engagement
Natural Capital
- 11,75,585 KL water consumed
- 332,275 MT input material
- 7,97,933 GJ energy & 4,85,442 GJ renewable consumed
- 87% recyclable packing material
- Expanded LCA to ~80% of Turnover
Added Value

Values & Principles
- People Development
- Ownership
- Integrity
- Consumer Focus
- Innovation
- Passion for Winning
- Team Work
Enabling Behaviours
- Faster & Agile: Digitised warehousing (SAP WMS), agile value chain realignment with new partners in Indore and Guwahati
- Future Focus Achieved ~85% water positivity and 61% renewable energy use well ahead of public targets
- Tech & Data Driven Implemented IIOT, SCADA, RPA, and a company-wide data lake to enhance decision-making and efficiency
- Entrepreneurial: Backward integration for herbs and honey, vendor diversification, Real Zero beverage innovation
- Execution Excellence 905+ safety/ environment Kaizens; multi-site automation and infrastructure upgrades completed
- Respect Maintained high local hiring ratios (up to 93%); enhanced DEl initiatives and 360° feedback system
- Fearless Approach Rapid piloting of new formats (e.g., EV/CNG logistics, Real Zero), de-risking seasonal and regulatory challenges

Outputs
70
 bps
improvement in OEE in FY 2024-25 to 77.7%
improvement in OEE in FY 2024-25 to 77.7%
61
 %
renewable energy
renewable energy
~85
%
water positivity
%
water positivity
 9
patents filed in
FY 2024-25
patents filed in
FY 2024-25
31
 %
reduction in workplace incidents
reduction in workplace incidents
13.5
 %
managerial diversity
managerial diversity
 Maintenance of plastic positivity 
LCA leading to deeper insights into environmental impact across value chain 
Outcome
| Linked Capitals | FY 2024-25 Highlights | Alignment with SDGs | 
| Intellectual; Social | Ayurveda-based, transparent product offerings reaching 120+ countries. |  | 
| Natural Capital; Manufactured | ~2,100 tonnes CO, avoided via logistics decarbonisation. |    | 
| Natural; Financial | ~85% water positivity achieved; 30% water intensity reduction |    | 
| Natural; Social | 13,191 acres under sustainable MAP cultivation; biodiversity risk mitigated. |    | 
| Human; Social | High local employment ratios (up to 93% in key units) |  | 
| Human; Manufactured | All-women production line scaled (>2.5 million packs/year). |  | 
| Human; Manufactured | "Zero Fatality" workplace maintained. |  | 

 Annual Report 2024-25
Annual Report 2024-25