Dabur's Legacy

DABUR: A LEGACY ROOTED IN TRUST AND WELLBEING!

With a rich legacy spanning over 140 years, Dabur India Limited is today a trusted name across the globe with the brand being synonymous with health, wellness, and natural care. As one of the world’s largest Ayurvedic and Natural Health Care companies, Dabur continues to resonate with consumers across generations and geographies. Our diverse portfolio, grounded in the science of Ayurveda and powered by innovation, reaches households in over 120 countries—meeting the evolving needs of modern lifestyles while staying true to our heritage.

OUR MISSION

Ghar Ghar Ayurveda – Contemporise Ayurveda and make it relevant for the new generation

OUR VISION

Dedicated to the Health & Wellbeing of every Household

OUR PRINCIPLES

At Dabur, our culture is shaped by a set of enduring principles that guide our actions and define our identity:

Ownership: This is our Company and we accept personal responsibility and accountability to meet business needs.
People Development: People are our most important asset. We add value through result-driven training, while encouraging and rewarding excellence.
Consumer Focus: We have superior understanding of consumer needs and develop products to fulfil them.
Integrity: We are committed to the achievement of business success with integrity. We are honest with consumers, with business partners and with each other.
Teamwork: We work together on the principle of mutual trust and transparency in a boundaryless organisation. We are intellectually honest in advocating proposals, including recognising risks.
Passion for Winning: We all are leaders in our areas of responsibility with a deep commitment to deliver results. We are determined to be the best at doing what matters the most.
Innovation: Continuous innovation in products and processes is the basis of our success.

OUR ENABLING BEHAVIOURS

Crafted with purpose, our Enabling Behaviours are the compass that guide us on the path to living our Principles—turning intent into impact, and values into action.

Faster & Agile: Restless for Results Future
Focus: Think for Future
Tech & Data Driven: Embrace Digital & Leverage Data in everything
Entrepreneurial: Act as if it is your own Business
Execution Excellence: Spring into Action Decisively
Respect: Demand with Respect
Fearless Approach: Fail Fast - Progress Over & Perfection