SOCIAL & RELATIONSHIP CAPITAL

1. Mission Aahaar: Nourishing Futures, One Meal at a Time.

Mission Aahaar is built on a clear purpose: ensuring that access to nutrition becomes a foundation for long-term well-being of schoolchildren from underserved communities. As a key nutrition initiative, this programme addresses food insecurity among these kids by strengthening what matters most: daily nourishment and awareness.

Implemented across government schools in Delhi and Bihar, Mission Aahaar goes beyond supplementing mid-day meals with essential nutritional products and supplements. It also focuses on building knowledge through interactive sessions that help children understand the basics of balanced diets and healthy eating habits.

By combining immediate nutritional support with long-term awareness, the programme seeks to create a lasting impact on children’s health, learning outcomes, and overall well-being.

Reach & Outcomes

• States covered: 3
• Districts covered: 9
• Beneficiaries reached: 2,02,021

2. Project Poshan: Taking the Message of Nutrition to the Streets

Project Poshan brings nutrition and preventive healthcare closer to communities by meeting people where they are, both through direct nutrition support and powerful grassroots engagement. Alongside providing essential nutritional assistance, the programme uses nukkad nataks and community-led interactions to spark conversations around health, balanced diets, and everyday well-being.

These on-ground efforts are reinforced through focused workshops on menstrual hygiene, yoga, cancer awareness, nutritive diets, and oral hygiene, helping translate awareness into practical, lasting behaviour change. By blending access, education, and community participation, Project Poshan strengthens our commitment to building healthier, better-informed communities.

Reach & Outcomes

• States covered: 2
• Districts covered: 3
• Beneficiaries reached: 58,013

3. Swasthya aur Suraksha: Building Healthier Homes and Futures

At the heart of Swasthya aur Suraksha, also known as Swasth Ghar (SwaG), lies a simple belief that when girls are healthy, informed and confident, families and communities thrive alongside them. Designed as an integrated development programme with a special focus on the well-being of the girl child, Swasth Ghar takes a holistic view of health, one that goes beyond treatment to build everyday habits, awareness and self-reliance.

The initiative brings together nutrition, hygiene, preventive healthcare and education through on-ground interventions delivered in schools and villages. Activities include kitchen gardening and organic farming, dental check-ups, hygiene awareness, and targeted nutrition and breastfeeding education, helping families adopt healthier practices within their own homes and communities. A strong emphasis is placed on early awareness and behaviour change, reaching adolescent girls, young mothers and caregivers through structured awareness camps.

To deepen accountability and understand realworld outcomes, a detailed third-party Impact Assessment of the initiative was conducted in FY 2025–26. The detailed report can be accessed at www.dabur.com.

Reach & Outcomes

• States covered: 6
• Districts covered: 9
• Beneficiaries reached: 96,061

1. Vridhcare: Supporting Dignity & Wellness in Later Life.

Through Vridhcare, we stand beside senior citizens with empathy and respect, ensuring their later years are filled with dignity, comfort and care.

The initiative supports elderly residents in oldage homes by looking after both body and spirit, through access to a specialised physiotherapy lab and regular health camps that help improve mobility, detect concerns early and support overall well-being.

But Vridhcare is about more than medical support. Nutritious meals and dietary care help seniors stay strong, while regular engagement sessions bring moments of conversation, laughter and connection. Because sometimes, a listening ear, shared stories and human warmth can heal in ways medicine alone cannot.

Reach & Outcomes

• States covered: 4
• Districts covered: 14
• Beneficiaries reached: 6,761

2. Saksham: Restoring Lives Through Neuro-Rehabilitation.

Recovery after a head injury is rarely quick or linear; it is a journey filled with uncertainty, patience and courage. Through Saksham, Dabur stands with survivors and their families during this difficult journey, helping them rebuild not just physical ability, but also confidence and independence.

Run in partnership with the Indian Head Injury Foundation (IHIF) in the Jodhpur region, Saksham provides specialised diagnosis, treatment and structured neuro-rehabilitation for head injury and brain trauma survivors. The programme also supports children with cerebral palsy through sustained therapeutic care, helping them improve mobility and experience a better quality of life. At its heart, Saksham reflects Dabur’s commitment to inclusive healthcare, where recovery is measured not only by survival, but by dignity, independence and the ability to re-engage meaningfully with everyday life.

Reach & Outcomes

• States covered: 1
• Districts covered: 1
• Beneficiaries reached: 2,322

1. Health Camps: Taking Healthcare to the Doorsteps of Communities.

Access to basic healthcare should not depend on where one lives. Through our regional health camps, Dabur brings preventive healthcare closer to communities by organising camps across multiple locations, making Ayurvedic health checkups more accessible to people who may otherwise have limited access to medical services. These camps serve as an important first point of care, encouraging early consultation, awareness and a proactive approach to health.

As part of the initiative, free health check-ups are offered along with the distribution of medicines free of cost or at subsidised rates, easing the financial burden on families while promoting timely treatment. Rooted in Dabur’s legacy of Ayurveda, the health camps reflect a peoplecentric approach to healthcare, one that focuses on prevention, affordability and well-being, helping communities take small but meaningful steps towards healthier lives.

Reach & Outcomes

• States covered: 23
• Districts covered: 196
• Beneficiaries reached: 79,072

2. Ayurveda Health Centres: Bringing Preventive Care Closer to Communities.

Rooted in Dabur’s deep-seated belief in the power of Ayurveda, the Ayurveda Health Centres initiative is designed to make preventive healthcare more accessible to communities living around our manufacturing locations in Madhya Pradesh and Assam. Building on this commitment, a new integrated Dabur Wellness Centre was established in Tezpur, Assam, tailored to the evolving needs of the local community.

This centre offers three key services under one roof — a health check-up facility, a de-addiction centre, and dedicated yoga sessions — ensuring a more holistic approach to well-being. Through these offerings, the initiative goes beyond basic healthcare to address both physical and lifestylerelated challenges prevalent in the region. Regular health camps are also organised across these states, ensuring that people, especially those in underserved areas, have easier access to Ayurvedic consultations and essential healthcare support.

Reach & Outcomes

• States covered: 2
• Districts covered: 2
• Beneficiaries reached: 1,934

1. Herbal Kingdom: Empowering Farmers, Nurturing Nature.

For many farmers, the land is more than a source of income; it is a legacy passed down through generations. Through Herbal Kingdom, Dabur works alongside farming communities to help that legacy grow stronger and more sustainable. The initiative encourages farmers to cultivate medicinal herbs and plants, creating additional income opportunities while reconnecting them with traditional knowledge rooted in Ayurveda and nature.

Herbal Kingdom goes beyond crop diversification. By promoting the cultivation of medicinal and endangered plant species, the initiative supports biodiversity conservation while reducing dependence on wild harvesting. Farmers are equipped with skills, confidence and market linkages that enable them to build more resilient livelihoods over time. It is this dual impact – economic security for rural families and ecological responsibility for the future – that lies at the heart of the programme.

To understand its on-ground impact and strengthen accountability, a third-party Impact Assessment was conducted in FY 2025-26. The full Impact Assessment report can be accessed at www.dabur.com.

Reach & Outcomes

• States covered: 15
• Districts covered: 35
• Beneficiaries reached: 14,872

2. Van Virasat: Greening Communities, Enriching Lives

Van Virasat is rooted in a simple belief that caring for the environment is a shared responsibility. Through this initiative, Dabur brings communities together to green their surroundings, conducting plantation drives across neighbourhoods and near manufacturing locations to strengthen green cover and restore ecological balance. What makes Van Virasat special is the collective spirit behind it, with efforts carried out in partnership with local administrations, forest departments, village panchayats, schools, and community organisations across states such as Jammu & Kashmir, Uttar Pradesh, Uttarakhand, Himachal Pradesh, Rajasthan, Assam and Madhya Pradesh.

This year marked a significant milestone, with a target of planting one lakh saplings across locations, four times more than the previous year. From collaborations with the Army and cantonments in Tezpur and Indore to partnerships with local NGOs and schools redeveloped by Dabur, each drive became an opportunity to nurture both nature and awareness. Beyond planting trees, Van Virasat seeks to inspire a deeper connection with the environment – one sapling, one community and one shared promise for a greener future at a time.

Reach & Outcomes

• States covered: 10
• Districts covered: 20
• Plants & Saplings Planted: 100,000+
• Beneficiaries reached: 22,058

3. Dabur Deepanjali: Lighting Up Lives with Solar Power

When a village lights up after sunset, life begins to move a little more freely. Through Deepanjali, Dabur is helping bring that sense of safety, mobility and opportunity to communities by promoting clean, renewable energy solutions in areas that need it most. The initiative focuses on nonelectrified and underserved villages, where access to reliable lighting can make a meaningful difference to everyday life.

Under the programme, solar streetlights and solar-powered equipment are installed across villages and schools, creating safer streets, extended learning hours and better community spaces after dark. What makes Deepanjali truly impactful is the shared ownership behind it with local communities and village panchayats actively participated in funding and implementation, ensuring the solutions are both sustainable and locally rooted. By harnessing solar energy, Dabur Deepanjali reflects our commitment to inclusive growth and sustainable development, where clean power does more than light roads... it helps illuminate possibilities.

Reach & Outcomes

• States covered: 2
• Districts covered: 2
• Beneficiaries reached: 4,690

4. Dabur Jeevandhara: When Water Returns, Life Follows

In many parts of India, water defines the rhythm of everyday life... when it arrives, communities thrive; when it disappears, everything slows. Through Dabur Jeevandhara, Dabur works to bring water back into the daily rhythm of communities by restoring and strengthening local water sources, particularly in water-stressed regions. The initiative focuses on reviving ponds, check dams, wells and traditional water bodies, helping recharge groundwater and ensure more reliable access to water across seasons.

Over the years, Jeevandhara has helped bring new life to more than 32 water bodies across seven states, including Uttar Pradesh, Rajasthan, Uttarakhand, Himachal Pradesh, Jammu & Kashmir, Assam and Madhya Pradesh. Jeevandhara is as much about people as it is about infrastructure. Local panchayats and residents are actively involved in planning, upkeep and awareness, fostering a sense of shared responsibility for every drop saved. Through Dabur Jeevandhara, water is not just conserved, it is respected, restored and shared, nurturing a more secure future for villages, one water body at a time.

Reach & Outcomes

• States covered: 7
• Districts covered: 8
• Community water replenishment capacity created: 11.31 Lakh KL
• Beneficiaries reached: 44,460

5. Plastic Waste Management: Turning Waste into Shared Responsibility

Managing plastic waste is not just about systems and policies; it starts with everyday choices made at home. Through its community-led plastic waste management initiatives, Dabur encourages people to pause, rethink and take responsibility for the plastic they use.

Dabur’s approach goes beyond collection to address the human side of the waste ecosystem. Women from local communities are supported through vocational training to create reusable cotton bags, offering sustainable alternatives to single-use plastics while opening doors to economic independence. At the same time, waste collectors are supported with healthcare access, safety gear, nutritious meals and awareness on safe waste handling, helping safeguard their health, dignity and livelihoods. The initiative also invests in the future by supporting non-formal education centres for the children of waste collectors, helping young learners step closer to mainstream education and a cleaner, more hopeful tomorrow.

An independent third-party Impact Assessment conducted in 2025–26 reaffirmed the programme’s role in driving behavioural change, improving livelihoods and strengthening community participation in responsible waste management. The full Impact Assessment report can be accessed at www.dabur.com.

Reach & Outcomes

• States covered: 12
• Districts covered: 33
• Beneficiaries reached: 95,288

1. Gyan Arjan Kendra: Bridging Learning Gaps Through Remedial Education

Every child learns differently, and sometimes all they need is a little extra time, patience and encouragement. Through Gyan Arjan Kendra, Dabur supports children who are at risk of falling behind in school by offering remedial education in safe, nurturing learning spaces. These centres focus on strengthening foundational skills and helping children regain confidence in their ability to learn, ensuring that gaps in learning do not become barriers to their future.

Run across multiple villages, Gyan Arjan Kendras provide personalised academic support and close engagement with families and communities. By offering focused attention and consistent guidance, the programme helps children stay in school, reduce dropout risks and build a stronger academic foundation. More than just classrooms, these centres become spaces where children feel supported, encouraged and motivated to keep going.

Reach & Outcomes

• Total Centres: 19
• States covered: 5
• Districts covered: 8
• Beneficiaries reached: 532

2. Adarsh Pathshala: Creating Schools Where Learning Comes Alive

A child’s relationship with learning is shaped not just by what is taught, but by the space in which learning happens. Through Adarsh Pathshala, Dabur works to transform government schools into welcoming, wellequipped environments where children feel safe, motivated and inspired to learn. The programme focuses on strengthening school infrastructure – repairing classrooms and boundary walls, improving sanitation and drinking water facilities, and providing comfortable desks and benches – so that everyday learning can take place with dignity and ease.

In 2025-26, renovation and upgradation work was completed in schools across Alwar, Silvassa, Ghaziabad, Baddi, Tezpur, Indore and Pantnagar, helping turn these institutions into vibrant spaces that encourage curiosity and confidence.

A third-party Impact Assessment conducted in 2025–26 reaffirmed the programme's positive influence on school attendance, hygiene and overall learning experience. The full Impact Assessment report can be accessed at www.dabur.com.

Reach & Outcomes

• Schools Revamped: 14
• States covered: 7
• Districts covered: 7
• Beneficiaries reached: 10,073

3. Computer Literacy Centre: Opening Digital Doors for Rural Youth

In today’s world, a basic understanding of computers can open doors to opportunity. But for many young people in rural communities, that door often feels out of reach. Through its Computer Literacy Centre initiative, run in partnership with the NIIT Foundation, Dabur is helping bridge this gap by creating access to foundational digital skills that are increasingly essential for education, employment and everyday life. The centres offer a supportive space where children and youth take their first confident steps into the digital world.

The programme goes beyond basic computer education to build real-world readiness. Along with core digital skills, the curriculum has been strengthened with a Tally accounting course to improve employability, while modules on cybersecurity awareness aim to help both students and community members navigate the digital space safely and responsibly. By combining skills training with awareness and confidence-building, these centres contribute to financial inclusion and grassroots digital empowerment, helping rural youth imagine and work towards a future shaped by opportunity rather than limitation.

Reach & Outcomes

• Centres Operated: 7
• States covered: 5
• Districts covered: 7
• Beneficiaries reached: 272

4. Sneh Angan: Nurturing Early Foundations with Care and Dignity

The earliest years of life shape a child’s health, learning and emotional well-being, and for many families, Anganwadis are the first place where this journey begins. Through Sneh Angan, Dabur is helping strengthen these vital centres by transforming them into safe, welcoming and wellequipped spaces that support the needs of infants, young children, as well as expectant and new mothers. The initiative recognises that care in early childhood is not just about nutrition, but about creating environments where families feel supported and children can thrive.

Under the Sneh Angan programme, Dabur supports the upgradation of core infrastructure — undertaking renovation work, improving sanitation facilities, ensuring access to clean drinking water, and strengthening kitchen areas that are essential for preparing nutritious meals. The centres are also enriched with age-appropriate learning aids, small libraries, BaLA (Building as Learning Aid) paintings, and play equipment that encourage early learning through play, movement and curiosity. By improving both functionality and warmth within these spaces, Sneh Angan helps create healthier beginnings, where children can grow, mothers feel supported, and communities come together to nurture life with care and dignity.

Reach & Outcomes

• Centres Revamped: 3
• States covered: 3
• Districts covered: 3
• Beneficiaries reached: 290

1. Nari Shakti Kendra: Building Skills, Transforming Lives

When a woman gains a skill, she gains confidence. And when confidence grows, so does independence. Through Nari Shakti Kendra, Dabur is helping women and young girls in rural India build pathways to financial self-reliance by equipping them with practical, income-generating skills.

The programme offers six-month vocational courses in Stitching-Tailoring and Beauty Care, enabling participants to start their own micro-enterprises or find local employment. In partnership with Usha Silai School and Singer, Dabur has strengthened the initiative through advanced tailoring and machine repair training, supported by certified recognition that enhances credibility and confidence in the marketplace. Taking this commitment further, Dabur introduced a ‘Super 30’ initiative, under which 30 girls and women from economically weaker backgrounds in Uttar Pradesh were specially selected and provided Singer sewing machines, empowering them to immediately pursue tailoring as a sustainable, income-generating livelihood. By turning skills into opportunities, Nari Shakti Kendra is inspiring a culture of self-belief and self-reliance within their communities.

Reach & Outcomes

• Centres Operated: 26
• States covered: 5
• Districts covered: 8
• Beneficiaries reached: 870

2. Bee the Change: Transforming Rural Lives Through Beekeeping.

Sometimes, the smallest creatures can create the biggest change. Through its Beekeeper Livelihood Initiatives, Dabur is helping rural and tribal communities build sustainable sources of income by introducing them to the art and science of beekeeping. The programme trains participants in modern beekeeping practices and supports them with bee-boxes, enabling families to set up their own micro-enterprises and earn a steady livelihood closer to home.

Currently active across Uttar Pradesh, Uttarakhand, Bihar, West Bengal and Jammu & Kashmir, the initiative goes beyond income generation. This year, its impact was extended further to support honey hunters in the Sundarbans region, recognising their unique livelihoods and deep connection with nature. By promoting beekeeping, it also strengthens natural pollination, which plays a critical role in improving crop yields and maintaining ecological balance. The result is a dual impact — economic resilience for communities and environmental benefits for farmlands. By combining skill development with nature-led solutions, Bee the Change reflects Dabur’s belief that true progress happens when livelihoods grow in harmony with the environment.

Reach & Outcomes

• States covered: 5
• Districts covered: 33
• Beneficiaries reached: 18,327

1. Sports as a Catalyst: From Local Grounds to National Dreams.

For many young people, sport is more than a game; it is a powerful teacher. Through Dabur’s Sports Training Centres in Tezpur, Assam, we are harnessing the transformative power of sport to create opportunities for youth from underserved communities. Designed in response to local needs, the centres offer structured training in football and boxing to boys and girls from 10 neighbouring villages, providing them with a safe, supportive space to build discipline, teamwork and self-belief.

Beyond physical fitness, the programme focuses on shaping character and aspirations. Regular training instils resilience, focus and confidence — qualities that extend far beyond the playing field. The impact is already visible, with several students going on to represent Assam at boxing events across the country, earning recognition and top honours. For some trainees, the discipline and resilience built through sport have opened doors beyond the field, including opportunities to secure government jobs and long-term career stability. By nurturing talent and opening doors to new possibilities, the initiative is helping young athletes dream bigger, set goals and emerge as confident, motivated individuals, strengthening not just sporting potential, but the social fabric of the communities they come from.

Reach & Outcomes

• States covered: 1
• Districts covered: 2
• Beneficiaries reached: 87

Behind every CSR initiative are individuals whose lives have taken a meaningful turn. These success stories reflect how access to the right support – whether through education, skills, healthcare or livelihood opportunities – can unlock confidence, independence and hope. From women building sustainable enterprises to youth accessing dignified employment and students staying the course in education, these journeys bring our CSR strategy to life. They reaffirm our belief that responsible investment in communities creates measurable, enduring value – both social and economic.

Following are some of our key consumer activations rolled out in India:

Celebrating Ram Navami with a Chatkara Twist

During the vibrant celebrations of Ram Navami in Ayodhya, Dabur Hajmola stepped right into the heart of the festivities, creating a memorable connect with consumers. Over two days, a team of 15 brand representatives brought the brand alive through mega product samplings, delighting devotees and visitors alike. The installation of 70 colorful Hajmola umbrellas across key congregation points not only offered shade but also ensured strong brand visibility amidst the festive bustle. This initiative sought to engage consumers in a way that felt authentic, celebratory, and deeply rooted in tradition while ensuring that abur Hajmola remained top-of-mind in everyday consumer lives.

Odomos Bats Mosquitoes out of the Park

Cricket fever and consumer connect came together during the IPL campaign 2025 as Dabur Odomos turned match days into memorable brand experiences. Across six matches in Lucknow, Delhi, and Bangalore, our tray boys engaged fans right outside stadiums, ensuring that the excitement of the game wasn't dampened by the worry of mosquito bites. By distributing free samples, we positioned Odomos as the ultimate outdoor mosquito protection companion for cricket lovers, blending utility with the thrill of live sport. This activation not only showcased the brand in a fun, relatable way but also reinforced Dabur's commitment to being present where consumers live, celebrate, and cheer.

Celebrating Consumers & Culture: Dabur Brands Shine at Nauchandi Mela

At the vibrant Nauchandi Mela in Meerut, Dabur brought its brands to life through a series of high-energy consumer activations that blended fun, flavour, and freshness. Dabur Babool’s "Jad Se Mazboot" campaign made dental strength the star attraction with a towering 15-foot teeth structure, quirky strength-testing games, and a jaw-dropping Guinness World Record feat of lifting 125 kg with teeth, leaving visitors amazed and entertained. Adding a refreshing twist, the Pudin Hara “Thandak Zone” offered instant cooling relief with a striking 20-foot mint-leaf arch and icethemed visuals, where chilled samples delighted nearly 3 lakh consumers and reinforced strong brand recall. Meanwhile, the Hajmola Chatkara Zone turned up the festive fun with colourful stalls, lively games, and the irresistible tang of Hajmola's chatpata flavours, engaging crowds with over 2 lakh samples and countless smiles. Together, these activations transformed the mela into a showcase of Dabur's promise — creating memorable, sensory experiences that connected deeply with consumers and celebrated the brands in ways that were authentic, joyful, and unforgettable.

Dabur Powers Pilgrims: Strength, Relief & Refreshment on the Kanwar Yatra

During the spiritually charged Kanwar Yatra, Dabur set up vibrant camps across Delhi-NCR, Uttar Pradesh and Bihar routes, bringing care and energy to lakhs of devotees. Multiple brands from the House of Dabur - from Dabur Chyawanprash, Rheumatil and Honitus to Real Juices, Hajmola, Cool King oil and Pudin Hare - came together to create relief and refreshments enroute the yatra, offering pilgrims free foot massages and champis to rejuvenate weary travellers. With these initiatives, our brands sought to be present in moments of faith and endurance, offering pilgrims strength, relief, and a refreshing taste of Dabur’s care along their sacred path.

Festive Footprints: Dabur Lights Up Chitrakoot Diwali

The radiant spirit of Diwali came alive at the Chitrakoot Diwali Mela, where Dabur created an immersive brand experience for the lakhs of devotees who visited over four festive days. With nine iconic brands - Dabur Hajmola, Red Toothpaste, Honitus, Dabur Amla hair oil, Dabur Chyawanprash, Vatika, Ddashmularishta, Babool, and Fem – Dabur captured more than 1.5 crore eyeballs through striking activations. The mela grounds were transformed with 25 changing rooms, 40 branded boats, and three selfie/resting zones, while Parikrama Marg branding ensured strong visibility throughout the celebrations. Consumers engaged with product sampling and enjoyed the convenience of Fem Hand Wash Zones, making the experience both memorable and meaningful. By blending cultural resonance with scale, Dabur’s presence at Chitrakoot wasn’t just about visibility, it was about being part of a sacred celebration, offering care, refreshment and connection in moments that matter most.

Dabur at Chatth Puja: Wellness Meets Devotion

During the sacred Chatth Puja celebrations across Bihar and Uttar Pradesh, Dabur created a powerful presence that blended devotion with brand connect. Over five days, the ghats and temples came alive with arch gates, product cutouts, and kund boards, ensuring strong visibility for seven trusted brands — Dabur Red Toothpaste, Dabur Amla hair oil, Dabur Chyawanprash, Dashmularishta, Dabur Lal Tail, Honey, and Dabur Sarson Amla Hair Oil. Grabbing over 3 million eyeballs, the activations offered both utility and meaning, be it through the Dabur Lal Tail Iccha Kalash, the Dashmularishta “Swasth Maa Sukhad Parivar” initiative, or the Dabur Chyawanprash “Immunity Ka Bhandara” that reinforced wellness during the festival. By combining cultural resonance with thoughtful consumer touchpoints, our presence at Chatth Puja helped deepen emotional connections with pilgrims while making the celebrations healthier and more memorable.

Bringing Ayurveda to the Heart of Rural India

At the Sonepur Mela, Dabur turned wellness into a shared experience by setting up an Ayurvedic health camp that ran for 18 days. Visitors flocked in for free health check-ups, chatted with experts, and discovered trusted brands like Dabur Hajmola, Honitus Cough Drops, Lavan Bhaskar Churna, and Rheumatil pain relief balm. Many left not just with samples in hand, but with a sense of connection to Ayurveda and Dabur’s promise of care. The initiative reached lakhs of consumers, making Dabur a familiar and credible presence in rural and semi-urban communities, and leaving behind more than just visibility...it left lasting trust.

Dabur at Magh Mela: From Holy Dips to Healthy Lives

At the grand Magh Mela 2026, Dabur's presence was felt across every corner, blending tradition with wellness in ways that touched people’s lives. From the Immunity ka Bhandara with Dabur Chyawanprash — where over 78,000 devotees braving the winter chill were served a spoonful of strength before their holy dip - to the Dabur Red Toothpaste Dant Snan brushing zone, which turned oral care into a fun, culturally resonant experience with tug-of-war and ganna (sugarcane) peeling games. New mothers found comfort and guidance at the Dabur Lal Tail Maa Ka Ashirwad stall, learning baby massage techniques and leaving heartfelt blessings on the wishing tree, while thousands more benefited from our Ayurvedic and OTC health camps, receiving free check-ups, advice, and over 2 lakh product samples. Together, these activations reached millions, creating genuine connections and positioning Dabur as a brand that honours faith, nurtures families, and champions everyday health.

From Mahabali's Blessings to Brighter Smiles

During Onam 2025, Dabur Herbal Toothpaste brought joy and wellness to Kozhikode and Malappuram districts in Kerala with a vibrant activation that blended tradition with modern health. Over five festive days, thousands of people joined in the celebrations, taking selfies with Mahabali, receiving his blessings, enjoying the rhythmic beats of the Chenda Melam, and engaging with Dabur through product sampling. The activity not only spread smiles but also strengthened Dabur’s bond with consumers, making oral care a meaningful part of the Onam festivities.

Hajmola in the Classroom: Learning with a Twist

Dabur Hajmola brought energy and excitement into classrooms across 6 cities in Uttar Pradesh with its School Contact Programme. Spanning multiple towns and hundreds of schools, the initiative connected directly with students from grades 8 to 12, turning everyday learning into a lively brand experience. Through interactive sessions and fun engagements, Hajmola not only introduced its tangy taste but also created memorable moments that resonated with young minds. By blending education with enjoyment, the programme strengthened brand affinity and left behind lasting impressions of Hajmola as a companion to youthful curiosity and playfulness.

Seva Through Cleanliness: Sanifresh at Gurudwaras

At 13 prominent Gurudwaras across Punjab, Delhi, Guwahati, Hyderabad, Vijayawada, and Bangalore, Dabur extended its commitment to hygiene and seva by donating Sanifresh floor and toilet cleaners to ensure clean, sacred spaces for devotees. This thoughtful activation went beyond product presence, it became an act of service, reinforcing the sanctity of the Gurudwaras while supporting community well-being. By aligning with the spirit of seva, Sanifresh built a meaningful connection with faith and reinforced its role as a brand that cares for both people and places.

Meswak Makes Eid More Memorable

During Eid al-Adha, Dabur Meswak added a touch of celebration and care to the festive spirit across Delhi, Hyderabad, Bengaluru, and Chennai. With vibrant brand setups near bustling markets and mosques, people were invited to capture joyful selfies with Meswak’s photogenic installations, receive blessings, and take home samples as thoughtful gifts. The activation beautifully blended tradition with modern engagement, enhancing Meswak's visibility while creating memorable, festive connections that left smiles as bright as the occasion itself.

Following are some of our key consumer activations rolled out in the overseas markets:

Dabur 1884's Journey: From Festivals to Food Shows

Dabur 1884’s launch was more than a product introduction; it was an experience woven into culture and lifestyle. By stepping into high-impact platforms like Diwali on the Square, creating premium retail moments at the Westfield Pop-Up, and engaging food lovers at curated events such as the BBC Good Food Show and Hampton Court Palace, the brand didn’t just showcase Ayurveda, it invited people to live it. These activations sparked thousands of meaningful interactions, from sampling to direct sales, embedding Dabur 1884 firmly within the worlds of wellness, premium retail, and cultural celebration, and leaving consumers with a lasting sense of connection and trust. The combination of media scale, experiential depth, and relevant innovation has positioned Dabur UK for accelerated growth, stronger consumer loyalty, and continued premiumisation in 2026-27.

Engaging Egypt’s Next Generation with Style

In Egypt, Dabur Vatika styling range found a vibrant stage among Gen Z through a dynamic university activation. Over the course of several weeks, the team travelled across Cairo and the Delta, spending a few days at each campus to create meaningful engagement. With interactive setups, styling experiences, and direct conversations, the activation brought Vatika closer to students’ everyday lives, sparking curiosity and trial while building a fresh, youthful connect. By weaving the brand into the energy of campus culture, Dabur successfully positioned Vatika as a trusted companion for self-expression and style among the next generation.

Dabur's Egypt Story: From Campuses to Clinics

Dabur's oral care and hair care portfolio made a powerful connect across Egypt by stepping right into the everyday lives of families and students. Through activations at 16 universities, 80 schools, 4 clubs, and multiple hypermarkets, the brand reached tens of thousands of households with engaging sampling and product experiences. The outreach didn’t stop there. Collaborations with dentistry schools, conferences, and respected institutions like the Egyptian Dental Syndicate and Dental Association further strengthened credibility, positioning Dabur as a trusted partner in oral health. By blending grassroots engagement with professional collaborations, the initiative built both awareness and trust, ensuring Dabur’s presence was felt from classrooms to clinics and family homes alike.

Showcasing Wellness on the World Stage

Dabur made a strong mark on the global stage by showcasing its diverse portfolio at two of the world’s most influential platforms. At Gulf Food, the leading exhibition for the food and beverage industry, our flagship Real Juices and Badshah range, along with premium innovations from Dabur 1884, captured attention and sparked conversations with visitors from across MENA, CIS, Africa, and Europe. Meanwhile, at World Health Expo (Arab Health) in Dubai, we highlighted our healthcare strengths through trusted brands like Chyawanprash, Honitus, Honey, and Shilajit. Both events drew enthusiastic responses, reinforcing Dabur's position as a brand that seamlessly bridges wellness, tradition, and innovation across diverse markets.

Experiential Marketing: Turning Moments into Meaningful Connections

Experiential marketing played a pivotal role in bringing Vatika closer to consumers and driving real conversions. Through the #StrandsOfChange campaign on International Women’s Day, we partnered with the Women’s Run series to celebrate confidence and community. At Afro Hair & Beauty Live, the launch of our Aquaboost range sparked over 5,000 interactions and 2,200 product trials, creating hands-on experiences that built trust and excitement. Our presence at NHA Paris further amplified visibility for the full Vatika Naturals portfolio, engaging with over 60,000 visitors and distributing 1,700 samples. Each of these touchpoints wasn’t just about showcasing products; it was about creating authentic connections, reinforcing relevance, and celebrating the textured hair community in meaningful ways.

Dabur Red Paste x National Oral Hygiene Day - #ParentTeetherMeeting

On National Oral Hygiene Day, Dabur Red Paste launched the Parent Teether Meeting campaign to spotlight a harsh but often ignored reality, how casually tobacco users dismiss their oral health issues. Bleeding gums, bad breath, and tooth decay are normalized and brushed aside as “chalta hai” habits in everyday life.

However, the campaign flipped this casual attitude into a moment of discomfort and self-reflection by placing parents in an unexpected situation, a teether meeting, where children present a "report card" of their parents’ oral health. What is usually ignored suddenly becomes deeply personal, as kids question their parents’ tobacco habits, triggering guilt, awkwardness, and emotional accountability.

By leveraging this powerful role reversal, the DVC transformed oral health from a neglected routine into a family-driven concern. The initiative positioned Dabur Red Paste as a socially responsible brand that combats 10 dental problems while inspiring lifestyle improvements. It motivated families to “Give up tobacco and embrace healthier habits,” tying the product's natural protection to a meaningful cause.

79 Mn+ Views

Miswaknama - The Journey of the Miswak Tree

Miswaknama is a digital, influencer led travel storytelling IP for Dabur Meswak toothpaste. It follows regional creators as they journey across five culturally diverse parts of India, uncovering how the Miswak tree has traditionally been used in local oral care practices. Through these travel diaries, the property blends culture, wellness, and nature to showcase Miswak’s heritage. The aim is to reintroduce Miswak to younger, digitally native audiences as a modern, natural alternative for fighting germs and plaque, while strengthening Meswak’s herbal and cultural credibility.

154 Mn+ Views

Fem x Agsy – Glow of Feminism (Karva Chauth) | Reimagining Tradition for the Modern Woman

Fem redefined Karva Chauth through a culturally disruptive campaign that fused tradition with modern-day feminism. In collaboration with rapper Agsy, the campaign transformed a deeply rooted ritual into a bold expression of individuality and self-choice. Anchored in a high-energy rap anthem, it challenged conventional narratives and positioned Fem as a brand that champions women who celebrate rituals on their own terms. The campaign drove strong cultural relevance among younger audiences, sparking conversations around empowerment, identity, and redefining beauty beyond societal norms.

14.5 Mn+ Views

Dabur Amla – Teacher’s Day Campaign | Pioneering AI-Led Storytelling at Scale

Dabur Amla elevated its Teacher’s Day narrative by celebrating mothers as the first and most influential teachers, brought to life through a 100% AI-generated video, marking a bold step in next-generation content creation. The campaign seamlessly blended emotional storytelling with cutting-edge AI technology to deliver a visually rich, scalable, and cost-efficient creative execution.

Built on a digital-first ecosystem, the campaign integrated a personalization-led microsite where consumers uploaded selfies with their mothers to receive customized Dabur Amla bottles, alongside influencer amplification and a large-scale nano creator network to drive reach and engagement.

By combining AI-powered storytelling with mass personalization and creator-led distribution, the campaign achieved high emotional resonance while showcasing Dabur Amla’s leadership in adopting innovative, future-forward marketing solutions at scale.

28 Mn+ Views

Oxylife – 'Skinsurance' with Karan Johar | Creating a New Category Narrative in Skincare

Oxylife disrupted the skincare category with a breakthrough, digital-first campaign 'Skinsurance by Oxylife', featuring filmmaker Karan Johar. Built on intrigue-led storytelling, the campaign began with a seeded cultural rumour – “Has Karan Johar insured his face?" – generating widespread curiosity and organic conversation.

This culminated in a high-impact reveal positioning Oxylife as ‘Skinsurance’, a modern solution for proactive skin protection and care.

The campaign delivered over 50 million views and generated 1.2 crore+ in earned media value, successfully repositioning Oxylife as a premium, salon-grade skincare brand while setting a benchmark for integrated storytelling and virality.

50 Mn+ Views

Hajmola's "India's No. 1 Chatkarebaaz", India's First Social Media Reality Show

From meme drops to mic drops, we turned Instagram into reality stage where witty weirdos, spicy storytellers, and dramebaaz desis battle it out with their most chatkaaredaar reels. A never-seenbefore digital IP that assisted Hajmola to be the face of wit, humour, and cultural chatter.

Dabur Honey: AI RAP Video of Honey Bee delivering TRUST of #AsliHoneyDaburHoney

This digital film reimagines brand storytelling of purity through a high-energy rap jingle, transforming the story into a format that feels native, engaging, and instantly relatable to a young, social-first audience. The film uses rap as a narrative device sharp lyrics, catchy beats, and every beat drop and lyric reinforces the brand's core promise: purity that’s real, powerful, and uncompromised.

By blending music culture, brand truth, and socialnative storytelling, the film successfully breaks category norms proving that even a traditional FMCG product can speak the language of the youth without losing its credibility.

2.5 Mn+ Views

Chyawanprash SIP Campaign: Systematic Immunity Plan

We created an interactive WhatsApp chatbot for DCP, designed for parents to assess and understand their child’s immunity levels. The experience guided them through simple questions and personalised results, reinforcing the importance of daily, systematic Chyawanprash consumption.

Dabur Pudin Hara: Zepto Film

This campaign, created in collaboration with Zepto, uses a cheeky, interruption-led hook “Jalan got plans? Cancel them” to dramatize the instant relief that Pudin Hara brings. By tapping into everyday digestive discomfort in a humorous, relatable way, the film positions the product as an immediate fix you don’t have to wait for. With the added promise of 10-minute delivery, the approach blends urgency with convenience making Pudin Hara feel like a justin-time essential that’s always within reach.

45 Mn+ Views

Réal Fruit Power X Keep it Real

Launched a contest where participants could win IPL tickets by answering a simple question and participating in a lucky draw. This is a part of the larger “Keep It Réal” idea where we encouraged users to ditch the screen and watch the match for real in a stadium.

105 Mn+ Views

Hommade: Agsy Rap Video

This Women's Day campaign, in collaboration with rapper Agsy, challenges stereotypes with the bold line “Who said Queens don’t cook?”celebrating women who seamlessly own every space, from kitchens to boardrooms.

Blending music, attitude, and relatability, the film amplifies the voice of modern women who do it all, unapologetically. It’s a tribute to everyday “boss women,” encouraging audiences to recognize, celebrate, and share the spotlight with the inspiring women in their lives.

Some of the key digital campaigns rolled out in overseas markets include:

Strands of Vatika: Weaving Stories, Building Connections

The Strands of Vatika campaign wove together powerful storytelling and high-impact activations to make the brand truly visible and relatable. From the Vatika Naturals TVC delivering 15.8 million impressions to cinema advertising that connected with multi-ethnic audiences, the campaign exceeded expectations with Disney+ Strands of Vatika alone surpassed reach targets by 50%. This momentum was amplified through iconic outdoor placements at Outernet, Tottenham Court Road, and across London’s transport networks, driving nearly 70 million impressions for the Rosemary range. On digital, influencer-led campaigns brought to life Vatika’s first Afro haircare line, Curls Aquaboost, generating over 10 million impressions and sparking meaningful engagement, collectively strengthening brand awareness, relevance, and connection

#EmbraceYourCrown: Celebrating Hair, Heritage and Confidence

Vatika continued to strengthen its flagship International Women’s Day campaign with #EmbraceYourCrown, a heartfelt celebration of the legacy of hair confidence passed down from one woman to another. The campaign carried a powerful message -- owning who you are, unapologetically, without compromising for anyone else’s convenience. The true-to-life film struck a chord with audiences, garnering over 2 million views across platforms, with TikTok alone contributing 1.6 million views. More than just numbers, it was a movement that inspired women to embrace their crown with pride, reinforcing Vatika’s role as a trusted companion in their journey of self-expression and confidence.

Vatika Hair Cream: Everyday Care Made Simple

This year, Vatika Hair Cream partnered with renowned artist Carmen Soliman to champion the beauty of everyday hair care. Through TV and digital platforms, she brought to life the importance of consistent moisturization, showing how small daily routines can lead to nourished, softer, and more manageable hair over time. Her natural relatability made the message resonate deeply, inspiring women to embrace simple habits for stronger, healthier hair. The campaign struck a chord with audiences and reinforced Vatika’s promise of care that fits seamlessly into everyday life.

Dabur Amla: A Legacy of Strength Across Generations

As part of its GCC-focused communication strategy, Dabur Amla partnered with renowned Gulf personality Reem Abdullah to create a heartfelt brand film that beautifully captured the timeless bond between mothers and daughters. Celebrating the inter-generational tradition of hair care, the film reinforced Dabur Amla’s emotional positioning as a trusted symbol of long, strong, and beautiful hair passed down through generations. The campaign’s success a was testament to the enduring relevance of heritage, care, and confidence that Dabur Amla continues to inspire.

Fem Hair Removal Cream: Redefining Comfort in Beauty

Fem Hair Removal Cream set out to challenge the long-held belief that hair removal must be painful. By positioning itself as a gentle, skin-friendly alternative to waxing and laser, Fem offered women a new way to care for themselves, comfortably and confidently. Partnering with Gen Z beauty advocate Eya Fattouh, Fem brought fresh relevance to younger audiences while highlighting the product’s promise of 9x smoother skin compared to shaving, thanks to its pain-free formula enriched with natural ingredients.

Dabur Amla Mother’s Day Campaign: Celebrating Generations of Care

In Egypt, Dabur Amla marked Mother’s Day with a heartfelt digital campaign that beautifully captured the ritual of hair care shared between mothers and daughters, bridging the past and present through an AI-powered film. The campaign celebrated the timeless bond of love and tradition, reinforcing Dabur Amla’s role as a trusted companion across generations. Audiences embraced the message warmly, with the film garnering millions of views across platforms. More than numbers, it was a celebration of heritage, care, and the enduring crown of confidence passed from one generation to the next.

The Hobby Effect: Where Self-Care Becomes Culture

The Hobby Effect Campaign redefined showering as more than a routine, positioning it as an immersive ritual that inspires freshness, confidence, and positive energy. By elevating everyday self-care into a cultural movement, the campaign highlighted how confidence radiates outward, influencing those around us. Led by Lifestyle Influencer and Miss World Kenya Runners-up 2020 Bernice Nunah, the campaign achieved remarkable reach. Bernice’s authentic presence and resonance with audiences amplified the message, making the Hobby Effect a symbol of transformation and self-expression. This initiative strengthened brand relevance, reinforced consumer connection, and demonstrated the impact of turning ordinary habits into extraordinary experiences.

ORS Pan Africa: Shine Your Crown Unapologetically

With ‘Shine Your Crown Unapologetically’ campaign, ORS Pan Africa set out to reclaim its position and reconnect with today’s African consumers -- from Gen Z trendsetters to Millennial queens and the stylists who shape culture every day. This campaign wasn’t just about haircare; it was about identity, pride, and the unapologetic celebration of individuality. By speaking directly to the modern African woman and her community, ORS reignited a powerful bond with audiences who see selfexpression as a crown to be worn boldly. The impact was undeniable with millions of views across platforms, proving that when you empower people to embrace their authentic selves, the message resonates far beyond beauty.