THE ROOT LAYER

ABOUT DABUR

Rooted in Ayurveda. Evolving with Time.

Dabur’s journey began nearly one-and-a-half centuries ago with a simple yet powerful belief that nature holds the key to better health and well-being. What started as an Ayurveda-led endeavour has today grown into one of India’s most trusted consumer goods companies. Yet, at heart, Dabur remains true to its original purpose: bringing the goodness of nature to everyday lives and being dedicated to the Health and well-being of every household.

Over the years, Dabur has continually blended the time-tested wisdom of Ayurveda with the rigour of modern science. This marriage of tradition and innovation has helped us create products that are not only effective and safe, but also relevant to changinglifestyles and expectations. From classic remedies to new-age formats and formulations, Dabur continues to evolve without losing sight of where it comes from.

Today, Dabur is a proudly Indian brand with a truly global footprint. As a transnational enterprise, our products reach households in over 120 countries, taking India’s rich Ayurvedic heritage to consumers across the world.

Reaching Homes, Wherever they are

One of Dabur’s greatest strengths lies in its unmatched reach. Our brands are part of everyday life across cities, towns and villages, making us the second most distributed company in India with a distribution footprint covering 8.5 million stores across the country. In fact, 8 out of 10 Indian households use at least one Dabur product.

This deep and wide distribution network allows us to stay close to consumers, understand their needs and serve them better, whether they live in a metro or a remote rural market. By continuously strengthening our on-ground presence and partnerships, we ensure that Dabur’s products remain accessible, affordable and trusted across the country.

Manufacturing Close to Consumers, Across Geographies

Dabur’s global manufacturing footprint reflects a simple but powerful belief: being closer to consumers helps us serve them better. Over the years, we have thoughtfully planned and established manufacturing units across India and international markets to ensure agility, efficiency and responsiveness. By producing closer to where our consumers live, we are able to reduce lead times, enhance supply reliability and respond more quickly to local demand patterns, while maintaining consistent quality and safety standards across our operations.

Our manufacturing footprint today includes 21 worldclass manufacturing units with production facilities in 8 overseas locations. Each of our manufacturing facilities is designed not just as a production hub, but as a long-term commitment to the markets we operate in, creating local employment, strengthening supply chains and embedding sustainability into everyday operations. This proximity enables Dabur to remain resilient in a dynamic global environment while continuing to deliver trusted products at scale.

Global Brands, Local Relevance

Dabur’s international business is built on the philosophy of global consistency with local sensitivity. While our brands follow a common architecture and quality framework rooted in the values that define Dabur in India, we recognise that consumer preferences, tastes and aspirations vary widely across regions. Our international teams work closely with local markets to tailor products, formats and communication, ensuring they resonate deeply with local cultures, habits and needs.

This approach allows Dabur to stay authentic and relevant in every market it serves, offering solutions that feel local, even as they carry the trust of a global brand. By balancing a strong central brand identity with local insight and flexibility, Dabur continues to build meaningful connections with consumers across geographies, reinforcing its position as a transnational enterprise with a truly human touch.

Our Vision

Dedicated to the Health & Well-Being of every Household

We are dedicated to improving the quality of life by delivering high-quality, nature-based products that are safe, effective and accessible, building trust across generations, and making care accessible to families wherever they are.

Our Mission

Ghar Ghar Ayurveda – Contemporise Ayurveda and make it relevant for the new generation

Guided by our mission of Ghar Ghar Ayurveda, we are committed to contemporising Ayurveda by reimagining and contemporising its wisdom through science, innovation and modern formats, so it remains meaningful and relevant for today’s and tomorrow’s generations.

OUR PRINCIPLES

Everything we do at Dabur is guided by a set of core principles that shape our culture and decisions:

OUR ENABLING BEHAVIOURS

More than words on paper, our Enabling Behaviours shape how we work, lead and collaborate, helping us translate intent into impact and values into everyday actions.

Through a 142-year-long legacy built on trust, a scale powered by reach, and a future shaped by responsibility, Dabur continues to touch lives, every day, across India and the world, with goodness that is rooted in nature and guided by science.

download-pdfAnnual Report 2025-26