Our Brands

Billion Rupee Brands

From its humble beginnings in the bylanes of Calcutta (now Kolkata) way back in 1884 as an Ayurvedic medicines company, Dabur has come a long way todayto become a leading consumer products manufacturer, globally. All through our 139-year journey, Dabur has remained committed to its motto of being ‘Dedicated to the Health & Well-Being of every Household’.

We ensure that each and every product delivers on its promise of safety and efficacy. Our unwavering focus on quality and safety is why consumers have consistently placed their trust in us for over a century. From farm to factory, from shelves to our customer’s hands, each stage is impeccably executed to ensure our product’s safety and optimal resource utilisation to minimise our burden on the environment.

Our brands have today become household names across the country and connect with consumers of all generations. Our distribution network takes the Dabur brand to rural villages with population of as few as 1,000 people. Our wide reach and the unwavering consumer trust have ensured that 8 out of 10 households in India are today a Dabur household, consuming one or more of our brands.

This brand love has ensured that we 23 Billion Rupee Brands in our portfolio... brands with sales greater than 100 Crore. The year 2022-23 saw 5 brands joining this coveted list. Now, we have 17 brands that are above 100 Crore but lesser than 500 Crore in size; 2 brands that are over 500 Crore but less than 1,000 Crore in size, and another 4 brands that have a turnover of more than 1,000 Crore.

Our Billion Rupee Brands

Dabur Trivia

Dabur Chyawanprash


teaspoonful of Dabur Chyawanprash consumed a day

Dabur Honey


spoons of Dabur Honey consumed every day

Dabur Pudin Hara


usage occasions of Pudin Hara every day

Dabur Hajmola

Dabur Hajmola


tablets of Hajmola are consumed every day

Amla Hair Oil

Dabur Amla Hair Oil


Champi (Hair Massage) done every day with Dabur Amla Hair Oil

Dabur Lal Tail


baby massages done every day using Dabur Lal Tail

Dabur Red Paste

Dabur Red Paste


people brush their teeth every day with Dabur Red Paste

Real Juice

Dabur Real Juice


glasses of Real juice & beverages consumed every day in India

Our Power Brands

Dabur today operates in key consumer product categories like Health Care, Hair Care, Oral Care, Skin Care, Home Care, Hygiene and Food & Beverages. We have identified 9 Power Brands that together account for 70% of our Total Sales. These include 8 brands in India and one in the overseas markets.

The eight Power Brands in India are: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur PudinHara and Dabur Lal Tail in the Healthcare space; Dabur Amla and Dabur Red Paste in the Personal Care category; and Real in the Food & Beverages space. Vatika is the only International Power Brad offering a range of natural Personal Care products. Of these Amla, Vatika, Real and Dabur Red Paste are 1,000 Crore brands.

As part of the Power Brand strategy, Dabur has been investing disproportionately behind these brands, expanding the portfolio with the launch of new variants and formats, besides expanding their retail presence across markets. The intent is to invest in improving their visibility, enhancing distribution and driving innovation through new products, variants and format launches, while growing their salience with millennials and Gen-Z consumers. The exercise paid off with the Power Brands growing at a fast pace

India Power Brands


Dabur Chyawanprash

20 bps Increase in Market Share
26 Million units of Dabur Chyawnprash sold in a year

Dabur Chyawanprash uses around 9,800 of tons Amla Green, which is equivalent to produce of 3.5 Lakh Amla Green trees, thereby offering a significant financial support to local farmers

The flagship health supplement brand from the House of Dabur, Dabur Chyawanprash is known as the elixir of life and is a time-tested Ayurvedic formulation of more than 41 Ayurvedic herbs that aid in boosting the immune system, thereby protecting the body from everyday infections..

Dabur Honey

Dabur Honey consumed every year in India can fill about 9 Olympic-size swimming pools

A leading health care brand, Dabur Honey is the largest branded Honey in the country and has been synonymous with fitness and a healthy lifestyle, besides being an immunity booster.

Dabur Honitus

Achieves Gross Sales of 100 Crore

A non-drowsy Ayurvedic medicine for cough relief, Dabur Honitus is clinically proven and provides fast relief against acute cough and throat irritation.

Dabur Lal Tail

17.1 Lakh Litres of Dabur Lal Tail sold in 2022-23
~230 BPS Increase in Market Share

Dermatologically tested for safety, Dabur Lal Tail is safe and efficacious for baby’s bones & muscles strength, besides offering skin protection & natural glow. It is clinically tested to give 2x faster physical growth in babies.

Dabur Pudin Hara

An Ayurvedic medicine for indigestion, Gas and Acidity, Dabur Pudin Hara is known for providing quick relief from stomach ailments.

Personal Care

Amla Hair Oil

Dabur Amla Hair Oil

Hair Oils market share increases 130 bps

India’s largest selling Hair Oil brand, Dabur Amla hair oil has been the most preferred Hair Care brand for generations of Indians. Packed with amla extracts, Dabur Amla hair oil also helps in dandruff reduction and helps maintain the natural colour of hair.

Dabur Red Paste

Dabur Red Paste

40 bps increase in market share

The flagship toothpaste brand in the Dabur portfolio, Dabur Red Paste is India’s No. 1 Ayurvedic Fluoride - Free Paste which offers complete Ayurvedic Oral Care for your family. Packed with 13 potent Ayurvedic ingredients such as Laung, Pudina & Tomar, Dabur Red Paste provides protection from 7 dental problems like cavities, gingivitis, plaque, toothache, bad breath, yellow teeth, plus weak teeth, and gums.

Foods & Beverages

Real Juice


20 bps improvement in market share

The youngest brand in the Dabur portfolio, Réal is packed with real fruits, contains no added colours or preservatives.

International Power Brand

Dabur Vatika

78% of Brand Sales comes from Overseas markets

Vatika has a large overseas presence with the portfolio comprising a range of products for Hair Care and Skin Care. Its sales outside India accounting for a lion’s share of the brand’s overall turnover.