Dabur’s Water Conservation and Management project, Desert Bloom, in Rajasthan has been designed in line with the state Government’s Mukhya Mantri Jal Swavalamban Abhiyaan. This project has helped 765 families in 3 villages in Newai (Tonk district) tide over the water crisis in the region during dry months and gain access to water for their daily use and irrigation needs. This initiative has helped improve the water table by 8 to 10 feet, besides recharging the tube wells.