Intellectual Capital

Management Approach

Intellectual Capital discusses our collective knowledge as an organization and the investments we make in processes and product development. Our multiple decades of knowledge, people competencies along with a culture of innovation forms our core foundation. Our R&D facilities are equipped with new-age technologies and advanced infrastructure that accelerate experimentation and development of innovative products. We have a pulse on evolving customer needs through continuous engagement,which is at the centre of our product development and innovation. To this, we have been continuously working on expanding our product categories. We encourage path-breaking thought leadership and innovation beyond our R&D teams to support our commitment to deliver health & well-being to every household. Through our intellectual capital, we not only focus on business growth but also contribute to UN SDGs.

Key Focus Area Material Topics
New Product Development Product Quality and Safety, Consumer welfare
Process Innovation
Sustainable Development Goal (SDG) Linkage

We closely monitor and analyse evolving trends to explore opportunities and move swiftly to make the most of them. Every Dabur product is based on an innovation crafted by our experts in collaboration with our network of partners. We translate our scientific discoveries into everyday products that care for the planet and improve people’s health and well-being. In addition to increasing our already strong range of immunity boosting Ayurvedic Health Care offerings,we have also expanded our presence in the Home and Personal Care space with the launch of a range of products.

In fiscal 2021-22, we entered into 6 new Food product categories. Moreover, we have launched some new products under various categories.

Graph Inside
Category Number of products launched
Food 35
Health Care 16
Home Care 9
Oral Care 5
Hair Care 2
Skin Care 11

We have an internal Product Performance Evaluation (PPE) function which works on Home and Personal Care (HPC) product formulation optimisation, formulation cost optimisation, evaluating performance of formulations as perceived by our end consumers. The team has expertise in handling sensory evaluations of HPC products in line with the international guidelines.

Our Analytics division uses powerful analytical methods to ensure our products are free from contaminants, optimize processes to ensure that our products meet the highest standards of quality and safety. They also support product innovation with scientific approaches, advanced analytical tools and latest detection technologies.

Some of the advanced analytical techniques that are increasingly being imbibed in developing robust quality ecosystem are Liquid chromatography/elemental analysis-isotope ratio mass spectrometry (LC/EA IRMS), Liquid Chromatography with tandem mass spectrometry (LC-MS-MS), Gas Chromatography -Tandem Mass Spectrometry (GC-MS-MS), Inductively coupled plasma mass spectrometry (ICP-MS),high-performance thin-layer chromatography massspectrometry (HPTLC-MS), Liquid chromatography–mass spectrometry (LC–MS), Ultra-performance liquid chromatography (UPLC), High Resolution Mass Spectroscopy (HRMS), and Nuclear Magnetic Resonance (NMR) etc. Our analytical team has cleared multiple International proficiency testing during the financial Year.

Providing safe and nutritious products to consumers

Under the Food Safety and Standards Authority of India’s (FSSAI) Eat Right India movement, we pledged to reduce the added sugar by 10% in more than 50% of our portfolio. As on 31st March 2022, we have voluntarily achieved a total of 14.43% added sugar reduction from the 2018 baseline. Further, we have fulfilled the pledge 3 years ahead of the committed timeline of 2023.

As an additional contribution to FSSAI’s Eat Right India movement, we have offered healthier choices to our consumers and therefore reduce our serve sizes to ensure appropriate consumption.

Dabur enters Health Food Drink category with ‘Dabur Vita’

We ventured into the Health Food Drink category with the launch of ‘Dabur Vita’, made with a unique blend of more than 30+ herbs.These herbs are scientifically proven not only to provide better immunity but also to promote physical and mental growth among kids.

Dabur Vita offers 2X superior benefits of growth and immunity with superiority on taste compared to others in the same category. As per the recent research conducted by Nielsen,88% mothers look for immunity as the most important benefit in a health drink. Considering the needs of the consumers, we have formulated this unique product. Dabur Vita is a unique formulation as it brings the benefits of Ayurveda in a tasty chocolaty drink which has been hugely liked by kids in our consumer research. It is tested to significantly increase the activity of the known protein TNF Alfa which helps boost kid’s immunity thus making Dabur Vita India’s best Immunity Expert.

Dabur Vita promotes bone and muscular growth and helps in promoting brain health,learning and concentration in kids between 6 to 15 years. Looking for products that offer great taste while being healthy for their little ones,this one-of-its-kind Ayurveda innovation will surely become the first choice for the kids and their parents.

Dabur enters Syrups & Spreads category with Dabur Honey Tasties

This year, we expanded our most trusted healthcare brand ‘Dabur Honey’ into the Syrups & Spreads market with the launch of ‘Dabur Honey Tasties’. This product is a honeyinfused, healthy and no added sugar take on the classic sugary chocolate and strawberry syrups. The range of chocolate and strawberry flavoured Honey Tasties has the goodness of honey, no added sugar and is enriched with Vitamin D.

Milleninial moms are increasingly looking for products that offer great taste while being healthy for their little ones. They are also finding ways of giving the goodness of honey to their kids. Dabur Honey Tasties, a one-ofits-kind innovation in the healthcare category,provides a tasty treat that kids will love. It helps in boosting energy, is a rich source of nutrition,antioxidants and minerals; which helps boost immunity.

For establishing safety and efficacy, we do scientific studies on our products as part of our research and development. Majority of our studies fall either under clinical studies which are done on humans or at InVitro level which are cell-based assays without the use of animals. However, few of our studies under the Health Care portfolio are also done on rodents – rat or mice.

The animal testing undertaken during the R&D to evaluate the efficacy and safety, is conducted after taking necessary approvals from concerned animal ethics committee and following necessary Organization for Economic Co-operation and Development (OECD) guidelines and Schedule Y (Drugs & Cosmetics Act) guidelines. These animal studies are conducted at the Committee for the Purpose of Control and Supervision of Experiments on Animals (CPCSEA) registered laboratories. CPCSEA is a statutory body formed by the Act of the Indian Parliament under the Prevention of Cruelty to Animals Act 1960. More than 85% of our animal studies are conducted at Laboratories which have AAALAC accreditation and compliance of 3R (Replacement, Reduction & Refinement) during animal testing.

We do not conduct animal testing on Cosmetic products as per Drugs and Cosmetic Act and Cosmetics rules.

We depend on a combination of trademark, fair trade practice, copyright and trade secret protection laws and patent protection in India and other geographies to protect our intellectual property. Our R&D investments have resulted in several breakthrough products and a diverse patent portfolio. Our robust Intellectual Property management ensures that these patents are aligned with our business goals. Till date, we have filed 33 patent applications. Out of which, 13 patents were granted. This year, 3 patents were granted and 3 are waiting for grant subject to NBA approval submission. Moreover, 4 scientific publications of our company have been published in the International Journals in fiscal 2021-22.

ISBM - ZCT (Zero Cooling Technology) for PET bottles

Historically, we were using the conventional Stretch Blow Moulding - ISBM technology for single stage PET moulding/ bottles used for our “Hair Oils” packaging. We have now introduced and successfully demonstrated and established the “Zero Cooling Technology - ZCT” for PET bottles for the 1st time in India.

Special Features
  • Cooling time eliminated from Injection station
  • Preform design is 100% optimized for quality output
  • Increased opportunity for light weighting
  • Cycle Time reduction for 10-12%
  • Cost reduction of bottle by 15%
  • Stiffness and Top Load increased by 10-15%
  • In the same weight group, we could increase the surface area of bottles by 15-17% for better size perception
Associated Brands
  • Dabur Amla Hair Oil
  • Dabur Sarson Amla
  • Dabur Almond Hair oil

Hair Oil Applicator for Ayurvedic Oil

We have designed a hair oil applicator for our Ayurvedic oil for hassle free application of oil onto the scalp.

Special Features
  • Ergonomic design for consumer convenience in oil application onto the scalp.
  • The hair oil applicator has varied orifice diameter from bottom to top as per gravity for balanced flow of oil
  • Controlled oil flow onto the scalp for hassle free experience
  • Ergonomically designed for better convenience during usage or application
  • Dabur applicator has curved pattern as per the head contour for better access of oil to roots
Associated Brands
  • Vatika Neelibhringa 21 (Hair Growth oil)

    1-Litre Refill Pouch for Vatika Health Shampoo

    Moving forward on its commitment to reduce use of plastics in packaging, Dabur has introduced a new format of flexible spouted sachet packaging with the 1-litre refill shampoo pack.

    This new format has resulted in a significant reduction in plastic material consumption as a part of the company’s overall Environment Sustainability drive as this used 4.5X less plastic as compared to the rigid pack of the same SKU.

    We estimate that this packaging, which is spouted & gussetted for better consumer experience, has resulted in a reduction in plastic consumption of approx. 4T plastic packaging material during the year.

    download-pdfAnnual Report 2021-22