Our ultimate goal is to create a positive, measurable and lasting local impact in the communities where we operate through projects that contribute to the United Nations Sustainable Development Goals (SDGs).
"What is that life worth which cannot bring comfort to others." This noble thought of the Dabur founder Dr. S K Burman is the guiding principle for the Company and also the pillar supporting our community development initiatives. Dabur has been engaged in community development activities since 1994 and is committed to making a positive contribution to the communities where we source, live, work and sell our products.
Dabur understands that its Corporate Social Responsibility should be exercised in every aspect, especially in communities where it operates and with a focus on the health and safety of the community members. At Dabur, we have a well-structured CSR Policy, which is also a declaration of our intent to contribute to creating a better and self-reliant society. This policy has identified four key areas for rolling out development programmes:
- Eradicating Hunger, Poverty and Malnutrition
- Promoting Preventive Health Care
- Ensuring Environmental Sustainability
- Promotion of Education
With the sudden spread of the COVID outbreak towards the end of the previous fiscal, we added a new focus area:
- COVID Relief Support
With the entire country under lockdown in the initial part of the 2020-21 financial year and most educational, commercial and social activities restricted in view of the social distancing norms that were put in place by respective state governments, Dabur focussed its development initiatives towards lending a hand to the Government's efforts to endure the social and economic impacts of the Coronavirus pandemic as well as protecting vulnerable populations by enabling access to food and essential medicines. Bulk of our CSR spends during 2020-21 were used for COVID support programmes, which included donating to the PM CARES Fund.
The other areas identified for rolling out development programmes are:
- Women Empowerment
- Rural Development
- Promotion of Sports
The CSR Policy has been approved by our Board of Directors. The Board reviews all the activities undertaken by the Company and may consider other areas or activities for inclusion in this policy, as and when required. The CSR department provides regular progress report and updates to the CSR Committee of the Board. The committee is given a detailed report of the activities undertaken each quarter, along with targets and reasons for variance, if any.
Dabur supports social and economic well-being within the community through investments in Preventive Health Care, Education and Local Entrepreneurship, among other things. We craft both short and long-term initiatives, which are either proactively identified by our development teams or in response to specific requests for assistance. Each project is rolled out following a specific need assessment survey conducted within the target community.
It is equally important for us to measure the impact our programmes have on our communities. As part of our sustainability and development reporting process, we conduct annual surveys within the beneficiary communities on select projects implemented by Dabur. In the past, such Impact Assessment surveys have been conducted on our Sanitation programme and for our farmer income generation activity. The survey also includes a control village where such activities have not been implemented by Dabur to better understand the comparative qualitative and quantitative benefits to the target community.
Fighting the COVID Pandemic
With COVID emerging as one of the biggest crises all of mankind has faced in the recent times, Dabur realigned its CSR strategy to focus on fighting COVID. We were, in fact, amongst the first companies to pledge our support to fighting COVID-19. With the rapid spread of the outbreak in March 2020, Dabur immediately commenced activities aimed at providing relief to COVID patients, frontline Police, Health and Sanitation workers, migrant workers and community members during these unprecedented times.
The Dabur Group also established a "Dabur Care Fund for COVID-19", to protect lives and livelihood, and support those affected by the COVID-19 pandemic. We earmarked a fund of 15 Crore towards Relief efforts in 2020-21, helping meet immediate needs of those most affected by this pandemic.
Dabur's COVID support initiatives included:
- Supporting the 10,000-bed Sardar Patel COVID Care Centre jointly set up by Union Government and Delhi Government in the outskirts of the national capital. Dabur offered necessary medical and logistics support in managing the centre, besides supporting them with a range of hygiene products, like Hand Wash and Hand Sanitisers, and Ayurvedic medicines.
- Supporting COVID Wards across hospitals with hygiene and safety products like hand sanitisers, face masks etc.
- Mobile COVID-Testing Van was rolled out in Noida to support the Uttar Pradesh Government's efforts towards increasing COVID testing in the district. This van conducted 200-250 COVID tests every day free of cost.
- Special COVID Screenings Camps were organised for Police & Personnel, community members.
- Research on Ayurvedic Prophylaxis Remedy for Corona: Joined hands with Ministry of AYUSH and All India Institute of Ayurveda (AIIA) in rolling out the Ayuraksha programme to administer Ayurvedic immunity boosting measures for Delhi Police personnel. We also joined hands with AYUSH Telangana on a prophylaxis programme for high-risk population using Dabur Chyawanprash and Giloy
- Sanitising Schools in Rudrapur (Uttarakhand) as they prepared to open their gates for students. We provided Sanitizer spray machine, Disinfecting Solution (Sodium Hypochlorite), Face Masks, IEC Materials to cover 15 schools in Rudrapur.
- Protective Kits for frontline Police Personnel across the country to take care of their health and safety as they worked towards ensuring the safety of citizens during the lockdown period. These kits include Face Masks, Hand Sanitisers and immunity booster medicines like Dabur Chyawanprash.
- Immunity and Nutrition support to Communities and Migrant Workers who were struggling for daily essentials. We worked with local NGOs and community leaders to provide dry ration, nutritious meals, medicines to people in need during this lockdown.
- Hygiene & Safety Kits for rural Communities to protect them from the pandemic.
- Engaged community members in stitching face masks to meet the growing need for these preventive gears in rural India. Dabur engaged members of its Self-Help Groups and Tailoring Centres, providing them the requisite raw material and cloth to stitch face masks, which are being distributed free of cost to villagers and Rural Health Centre workers.
With the emergence of the second and more devastating wave of the COVID pandemic in March 2021, Dabur intensified its efforts towards protecting the community from this illness.
- Supporting COVID Care Centres across India: Dabur lent support to various dedicated COVID Care Centres being set up across India. We have been ensuring regular supply of hygiene kits, face masks, disinfectants, sanitisers, nutritious food and Ayurvedic medicines to these centres to help not just the patients recovering from the illness but also to protect the health of frontline workers.
- Protective Kits for frontline Development Workers and Health Workers: Dabur is also providing Health & Hygiene Kits to Police Personnel and Medical personnel across the country as they work towards ensuring the safety of citizens during this second wave. These kits include Face Masks, Hand Sanitisers and immunity-boosters medicines like Dabur Chyawanprash.
- Oxygen Support: We have started importing Oxygen Concentrators (both 5-ltr and 10-ltr) which are made available to the general public in case of any emergency.
- Oxygen Generation Units: Dabur Group companies are helping set up Oxygen Generation Units, equipped with cylinder filling capacity, in some states to help tide over the shortage of medical oxygen required by COVID patients. These units are being set up in Government hospitals and Public Health Centres. In Varanasi, the Group is helping equip all 153 beds at the Lal Bahadur Shastri Hospital with Oxygen support. Another unit is being set up in a Public Health Centre in Ghaziabad, Uttar Pradesh. The Group has also pledged our support to set up a similar unit in Rudrapur, Uttarakhand.
- COVID Isolation Centres: Dabur helped set up special isolation facilities near our manufacturing units for community members. These facilities are equipped with equipped with Oxygen Concentrators and Cylinders, Nursing staff, ICU kits, ambulance and medication. These include a 20-bed facility in Sonitpur and another 15-bed facility in Dekidol village (both in Assam).
- Food and Nutrition support to local communities: With the second wave of COVID severely impacting lives and livelihood in rural India, several communities were finding it difficult to even arrange a proper meal for their families. Dabur supported these distressed families by providing them groceries and vegetables, besides Nutrition and Health Care products and face masks to tide over these troubled times.
- Awareness Camps: We are working with Police Departments and State authorities in organising camps to spread information about protection from COVID and the need to follow COVID-appropriate behaviour.
- Vaccination Drives in Communities: We have joined hands with the Uttar Pradesh Government in rolling out COVID vaccination drive for around 15 crore adult population in the state. This drive, which started from Allahabad, will cover key cities of Uttar Pradesh like Varanasi, Lucknow, Kanpur in addition to some rural pockets of the state. Dabur is setting up kiosks for testing/vaccination, besides offering Ayurvedic immunity boosting medicines to people coming for vaccination.
- 15 Crore earmarked for fighting COVID
- 5.05 Crore donated to PM CARES Fund
- 30,000 cotton face masks prepared and distributed in villages
- 55,000 people screened at special COVID Screening Camp for CRPF in Rampur
- 50,000 COVID Tests conducted in Noida
Water, Sanitation & Hygiene (WaSH)
Dabur had initiated its sanitation programme under the ‘700 Se 7 Kadam’ project a few years back. Under this project, aimed at protecting the dignity of women in rural India, we have helped provide them access to clean sanitation facilities within their households. As an extension of this programme, we have also constructed toilet blocks in rural schools to help students, particularly girl students. Toilets blocks have been constructed in around 80 schools across the six states of Jammu & Kashmir, Uttar Pradesh, Uttarakhand, Himachal Pradesh, Rajasthan and Assam.
Our household sanitation programme covered the three states of Uttar Pradesh, Uttarakhand and Himachal Pradesh. Dabur has helped construct 3,882 household toilets in these states, helping improve the health and sanitation standards in households and significantly reducing the cases of diseases and malnutrition due to open defecation.
Having reached the saturation level with household toilet construction, this programme now focusses on maintenance of existing household toilets and conducting awareness and training programmes on Health and Hygiene, besides distribution of hygiene kits in households. In 2020-21, Sanitation Kits were distributed among 1,111 families in two villages of Uttar Pradesh. We also organised awareness sessions in schools and communities on the occasion of International Hand Wash Day.
- 3,882 Household toilets constructed till date
- 57 target villages achieved Open Defecation Free status
Ayurvedic Health Camps
As a leading Ayurvedic medicines and products maker in India, Dabur organises multi-disciplinary Health Camps across the country, offering the poor and needy access to good quality health care and subsidised medicines.
With COVID restrictions in place for hosting large gatherings through most part of the year, the number of Health Camps organised in 2020-21 witnessed a dip. During the year, Dabur organised over 300 Health Camps where Ayurvedic doctors offered free consultation to over 50,000 individuals. Lady doctors are also present at these camps to reach out to a large number of women in the selected intervention areas. Medicines were also provided at subsidized rates. Special Swarna Parashan Health Camps were also held across multiple cities on the occasion of Sharad Purnima. In this unique all-night Health Camps, which ran from 9 pm to 5 am, the medicines are kept exposed to moon rays all through the night and consumed in the early morning with Vedic chanting.
Dabur also runs a Wellness Centre in the walled city area of Delhi offering health check-ups and subsidised medicines to public. The Ayurvedic practitioners at this centre also offered online consultations and tele-consultations to patients free of cost.
- 308 General Health Camps organised in 2020-21
- 50,000 Patients examined at Health Camps
- 2,885 patient consultations offered at Dabur Wellness Centre
Enhancing Farmer Income through Herb Cultivation
A part of our Environment Sustainability agenda, this project covers 10 states where we work with farmers and tribal communities, encouraging them to take up sustainable cultivation of rare medicinal plants and herbs. This project has been covered in detail in the Natural Capital section of this report.
Water Conservation & Management
Recognising the growing importance of community-level programmes for Water Conservation and Management, Dabur has been running water conservation programmes in two districts of Rajasthan: Alwar and Tonk (Newai). In 2020-21, this project was extended to Baddi in Himachal Pradesh. Details of this project have been provided in the Natural Capital section of this report.
Promoting Solar Energy
As part of our sustainable community development agenda, Dabur has been working towards promoting renewable energy as the technology of choice to drive away darkness from scores of villages. Under its Promotion of Social Energy project, Dabur has installed Solar Street Lights across villages in Uttar Pradesh, Rajasthan and Assam, in addition to providing Solar Household Lamps in Uttar Pradesh. This project also helps spreads awareness about solar technology, besides involving the next generation in taking decisive and concrete steps towards creating a greener future. This initiative has also helped reduce crime rates in these villages. In 2020-21, we erected 100 Solar Street Lights in villages in Uttar Pradesh.
- 542 Solar Street Lights installed till date
- 713 Solar Household Lamps distributed till date
- 3,365 households have benefitted from the initiative
The project seeks to build awareness within the community about environment and encourage them to plant and nurture plants that provide nutritious fruits and vegetables for their own consumption. Christened Ghar ki Bagiya, this programme offers dual benefits to community members by providing them nutritious fruits and vegetables for their daily consumption while also generating addition income for their households. We also distribute seeds of fruit plants and vegetable among students in villages and encourage them to grow these in their home kitchen gardens. This initiative has not only helped improve the nutrition levels in target communities but has gone a long way in enhancing the green cover in the villages.
Over 600 families in 20 villages in Uttar Pradesh, 200 families from 9 villages of Baddi (Himachal Pradesh), 400 families from 10 villages in Pantnagar (Uttarakhand) and 300 families from 4 villages of Tezpur (Assam) have benefited from our Ghar ki Bagiya programme in 2020-21 and are now consuming vegetables as part of their daily diet. We also distributed Poplar and Eucalyptus saplings to target farmers in 2 villages of Pantnagar.
- 521 kids in Ghaziabad received vegetable seeds
- 1,000 saplings planted in villages in Uttar Pradesh
- 3,400 saplings distributed among rural women in Rudrapur
Promotion of Education
At Dabur, we believe that quality education is the key to shaping a better future for scores of children, particularly in rural India. We have been working towards identifying and removing barriers to education for those most in need by creating a better learning environment for children in the hinterland. Our Education programme operates on 3 pillars:
- Helping underprivileged children, women gain literacy
- Improve overall Learning Environment in rural schools
- Build skills that foster employability and inclusive economic growth
Our volunteers and development professionals work towards sensitising people living in urban and semi-urban slums on the need for education and encouraging them to enrol their children to formal schools. Our non-formal education centres, called Gyan Deep Kendras, provide basic education to out-of-school underprivileged kids between 6 and 14 years of age. On completing the basic education at our centres, these kids are linked to formal schools. We also operate Remedial Education Centres, called Gyan Arjan Kendras, to address many of the unique challenges weaker students face, besides running Adult Literacy Centres to provide basic literacy to unlettered rural women.
We have also been investing in improving the infrastructure in schools to uplift their learning experience under the programme, called Adarsh Paathshala.
The development work includes:
- Construction of separate Toilet Blocks for Boys & Girls, and even Teachers.
- Construction and Repair of overall existing infrastructure i.e. school buildings, boundary walls, class rooms, floors, kitchens, play grounds etc.
- Complete whitewash of the school building as well as painting of all doors & windows.
- Ensuring uninterrupted supply of good quality potable water within the school premise.
- Separate Drinking Water & Hand Wash Stations where students can drink water and clean their hands before and after having their Mid-Day meal.
- Distribution of Fans, Almirahs, Dustbins, Desk-benches etc.
- Building as Learning Aid Paintings on classroom and school walls to raise interest in children by the means of entertainment and visual appeal.
We understand that education drives social mobility, helping more people play a part in society and enter into the job market so they can build better lives for themselves and their families. Dabur has been working to help rural youth build skills that foster employability and inclusive economic growth. We have been operating Computer Literacy Centres in rural India, along with NIIT Foundation. A community library was also set up in a village in Hapur district of Uttar Pradesh to help local youth get access to quality education material and prepare for competitive exams.
A majority of these activities were stalled during the first half of the year in view of the nationwide COVID lockdown. We recommenced some of our Remedial Educations Centres and Computer Literacy Centres towards the latter half of the year, which ensuring strict adherence to COVIDappropriate behaviour. The infrastructure development work in schools also restarted with authorities preparing to reopen their gates to students.
- 17 schools revamped in 5 states in 2020-21
- 4,250 Students gained access to better overall educational environment
- 70 Students studying at our Remedial Education Centres
- 27 students are enrolled at Computer Literacy Centre in UP
Vocational Skills Training
Skill Development is a powerful agent for improving social mobility, particularly in a country with an enormous population of underprivileged people who do not possess the right skills due to lack of education and guidance. At Dabur, we have been working towards helping this underprivileged section, particularly girl in rural India, empowering them with skills that can help them earn a sustainable livelihood. We run Skill Development Centres in rural pockets of Uttar Pradesh, Uttaranchal, Himachal Pradesh, Rajasthan and Assam to create a pool of self-reliant young girls. These skills help them find employment in the fast-emerging services sectors or even emerge as social entrepreneurs in their respective villages.
The project, which was put on hold due to the COVID restrictions in the initial part of the year, recommenced during the second half. Under this programme, we offer training on a variety of income-generating vocational skills like:
- Beauty Care
- Handicraft making
- 151 rural girls pursuing Vocational Training at
- 7 Skill Development Centres
- 162 SHGs operational in Uttar Pradesh, Uttarakhand
Dabur has identified development of rural livelihoods as a focus area for its rural development programmes. Sustainable interventions are designed keeping in mind the specific needs of the poorest of the poor from the community basis need assessment surveys and local and regional needs. This project includes promoting agrobased livelihood programmes, developing piggery and goat-rearing to create robust livelihood opportunities to help rural households earn more and lead healthier lives.
We have been working with small farmers and rural communities in Uttar Pradesh and Assam in building capacities and capabilities to help create alternate avenues of livelihood. The projects work in sync with government development programmes and facilitate linkages to public services and schemes for the project beneficiaries.
In 2020-21, we trained women SHG members in four villages of Tezpur (Assam) on scientific management of pigs and goats, supporting them in setting up piggery and goat-rearing businesses. We also organized three-day training programme in a village in Pantnagar (Uttarakhand) on Mushroom farming for local SHGs and farmer groups, besides establishing a demonstration unit for mushroom cultivation and medicinal plants in Uttar Pradesh.
- 10 Women SHGs selected for Piggery
- 3 Women SHGs provided training on Goat Rearing
Promotion of Sports
Under a special initiative rolled out for the youth (both boys and girls) in Assam, we have been working towards identifying sporting talent in the field of football from the grassroot and giving them an opportunity to enter the mainstream world of sports. Our Football Training Camp in Tezpur offers boys and girls training in football, a sport of choice in the region. A national level trainer has been hired to conduct the programme. This project could not be undertaken in 2020-21 financial year due to the lockdown restrictions.
We are now planning to recommence this initiative in the 2021-22 financial year. We would also be expanding the scope of this programme by setting up a Boxing Training Centre in the region in the new fiscal.
We encourage our overseas subsidiary companies to contribute to their local community in the way they feel is most appropriate. Following are some examples of community development initiatives undertaken by Dabur outside India.
CSR Interventions in Nepal
- Promotion of Education: Dabur Nepal has been supporting development of learning environment in local schools in Nepal under its School Support programmes. As part of this initiative, we have supported local schools by donating Desk-Benches for students, Almirahs with books, Dustbins etc. A special initiative was also rolled out to educate adolescent girls on good menstrual hygiene practices under which sanitary napkins were distributed in 20 schools covering 1,600 girl students in the Banepa region in Nepal. We also offer scholorships to meritorius students in the Himalayan Kingdom.
- Ensuring Environment Sustainability: While nurturing nature, Dabur Nepal has also been actively participating in community development with a variety of outreach initiatives that have been developed in consultation with the local community members and keeping their specific needs in mind. These include projects involving local farmers in agro-forestry initiatives and cultivation of medicinal plants, besides upkeep and maintenance of herbal garden in the Pashupati Temple area.
- Fighting COVID: Dabur Nepal supported local communities in the Himalayan Kingdom in their fight against the COVID pandemic by supplying hand sanitisers, Ayurvedic medicines and nutritious food products to frontline workers, orphanages and quarantine centres and isolation wards established by the local authorities. Special awareness drives were also organised to educate the local residents about COVID-appropriate behaviour, besides donating NRS 5 Lakhs to the Chief Minister Relief Fund to support their efforts to help the community in the fight against COVID-19.
CSR Interventions in the UAE
- Supporting Cancer Survivors: Dabur International organised a massive hair donation drive to encourage local women in the UAE to cut their hair short to support cancer survivors. The hair collected through this drive, organised in association with Friends of Cancer Patients and Tips and Toes Salons, would be converted into wigs for cancer patients. Cancer survivors are winners against all odds and we are glad to bring a smile on the faces of these winners, through this initiative.
- Fighting COVID Dabur International lent a helping hand to disadvantaged communities in the UAE during the COVID pandemic. More than AED 200,000 worth of products, including hand sanitisers, hygiene products, oral care and immunity strengthening supplements, were distributed to more than 2,500 individuals and families through UAE Nepali Association, KMCC and a UAE-based charity organisation. This initiative was aimed at helping essential workers and disadvantaged members of society who could not afford personal care and immunity building products. In addition, Dabur also distributed over 7,000 Dermoviva hand sanitisers to delivery drivers and frontline workers through a collaboration with Talabat and Royati Family Society, a UAE-based charity organisation.