Power Brands

Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for 137 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur's FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika in the Personal care space; and Réal in the Foods category.

As part of this Power Brand strategy, Dabur has been putting in disproportionate investments behind these brands to not just improve visibility, but also enhance distribution and increase the pace of innovation by way of new products, variants, and format launches. This strategy has paid rich dividends with the Power Brands reporting stronger growth even during trying times.

Dabur Chyawanprash

79.4% Growth in Revenue
~ 200 BPS Increase in Market Share

The flagship health supplement brand from the House of Dabur, Dabur Chyawanprash is known as the elixir of life and is a time-tested Ayurvedic formulation of more than 41 Ayurvedic herbs that aid in boosting the immune system, thereby protecting the body from everyday infections.


Dabur Honitus

18% Growth in Revenue

A non-drowsy Ayurvedic medicine for cough relief, Dabur Honitus is clinically proven and provides fast relief against acute cough and throat irritation.


Dabur Pudin Hara

21% Growth in Revenue of Pudin Hara Fizz portfolio

An Ayurvedic medicine for indigestion, Gas and Acidity, Dabur Pudin Hara is known for providing quick relief from stomach ailments.


Dabur Honey

40.4% Growth in Revenue
~230 BPS Increase in Market Share

A leading health care brand, Dabur Honey is the largest branded Honey in the country and has been synonymous with fitness and a healthy lifestyle, besides being an immunity booster.


Dabur Lal Tail

9.6% Growth in Revenue
~75 BPS Increase in Market Share

Dermatologically tested for safety, Dabur Lal Tail is safe and efficacious for baby's bones & muscles strength, besides offering skin protection & natural glow. It is clinically tested to give 2x faster physical growth in babies.


Personal Care

Dabur Vatika

5% growth of Vatika Franchise in Overseas markets
78% of Brand Sales comes from Overseas markets

Dabur Vatika: One of the youngest and largest brands in the Dabur portfolio, Vatika has a large overseas presence with sales outside India accounting for a lion's share of the brand’s overall turnover.


Dabur Amla Hair Oil

~20 bps Increase in Market Share in Hair Oils
No. 1 brand in perfumed oils category by value

India’s largest selling Hair Oil brand, Dabur Amla hair oil has been the most preferred Hair Care brand for generations of Indians. Packed with amla extracts, Dabur Amla hair oil also helps in dandruff reduction and helps maintain the natural colour of hair.


Dabur Red Paste

25.5% Growth in Revenue
100 bps Improvement in Market Share in Toothpaste category
Achieved revenue of 1,000 Crore globally

The flagship toothpaste brand in the Dabur portfolio, Dabur Red Paste is India's No. 1 Ayurvedic Fluoride-Free Paste which offers complete Ayurvedic Oral Care for your family. Packed with 13 potent Ayurvedic ingredients such as Laung, Pudina & Tomar, Dabur Red Paste provides protection from 7 dental problems like cavities, gingivitis, plaque, toothache, bad breath, yellow teeth, plus weak teeth, and gums.


Food and Beverage (F&B)

Réal

No. 1 Position in J&N segment with 59% share
13 new products and variants launched in 2020-21

The youngest brand in the Dabur portfolio, Réal has been the fastest brand to cross the 1,000 Crore turnover mark. Packed with real fruits, Réal contains no added colours or preservatives.